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Samsung Business Communication Systems (BCS) Sees Opportunity In US Small- to Medium-Sized Business Telephony Market Despite Economic Downturn

Visionary leadership team invests in dealer network expansion to place affordable technology in hands of small business

RICHARDSON, Texas, -- The recently installed management team at Samsung Business Communication Systems (BCS) unveiled today The Samsung Advantage program -- a plan to energize the US small- to medium-sized business market by providing them with affordable, enterprise-level telephony solutions that help them compete during the economic downturn. The Samsung Advantage program includes plans for increasing small business accessibility to enterprise-level technology and broadening the Samsung support network for both dealers and end users.

Under the guidance of Samsung Telecommunications America President Dale Sohn, the new BCS management team led by Doug Wonson, Vice President and General Manager will expand its reach to previously untapped areas and dedicate additional resources to support its dealer partners. The Samsung Advantage program is fueled by a significant investment from Samsung Telecommunications America and will focus on broadening dealer partnerships and increasing accessibility to Samsung telephony solutions and support.

"In an economic landscape where large businesses are fracturing and scores of enterprise employees are faced with starting their own smaller businesses, there is a growing need for small businesses to have access to the technology they are accustomed to having in a large corporation," said Sohn. "According to President Obama, small businesses will be responsible for more than two-thirds of new job creation in this new economic environment. These fledgling businesses need to operate efficiently despite a decentralized work environment and compete on the same level as their larger competitors. Samsung has the technology solutions these businesses need at a price they can afford."

"While other telecommunications providers are downsizing and making cutbacks, Samsung BCS is investing in the future of small business with a renewed commitment to developing powerful yet affordable telecommunications platforms backed by convenient and comprehensive support," said Wonson. "The Samsung BCS mission is to level the playing field for small- to mid-sized businesses by making enterprise-level telecommunications technologies accessible and affordable to them. The Samsung OfficeServ 7000 Series set of converged platforms was developed with this in mind and will revolutionize the way small- and mid-sized business employees communicate and network."

About Samsung Business Communication Systems

Samsung Business Communication Systems (BCS), a Dallas-based division of Samsung Telecommunications America (STA), is the distribution arm for the company's line of business communications solutions. Targeting small- to medium-sized businesses, Samsung BCS offers an elite line of telephony-based customer premise equipment (CPE) with dynamic architecture that can accommodate tremendous growth at low incremental costs to meet a variety of communications needs. As an innovator in convergence technology, Samsung's business communications systems combine traditional voice and data capabilities with wireline and wireless technologies providing fully integrated, converged communications platforms and applications. In addition to CPE, Samsung BCS also offers a comprehensive line of voice processing equipment, CTI applications and wireless solutions. For more information, please visit www.samsung.com/bcs.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops, and markets wireless handsets and telecommunications products throughout North America.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of approximately US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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