SAMSUNG Tops Brand Keys Customer Loyalty Study for Eighth Straight Year
Samsung Wireless Handsets Set Standard for Consumer Expectations
DALLAS – Samsung Telecommunications America (Samsung Mobile) announced that for an unprecedented eighth year in a row, the company has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the cell phone category. Since 2001, Samsung continues to be the only wireless handset provider to be awarded this honor for consecutive years.
The 12th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the cell phone category, consumer preferences were based on wireless phone design and performance.
"Winning this award is very important to Samsung because it means we’re creating an emotional tie with the people who buy our phones,” said Bill Ogle, Chief Marketing Officer at Samsung Telecommunications America. "This award is proof that more and more people value and recognize Samsung Mobile as a quality brand each year.”
Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.
“This award is a great tribute to the Samsung brand. The results of this year’s Customer Loyalty Engagement Index clearly indicate that the formula consumers use to calculate brand differences and, more importantly, to decide which brands to buy and remain loyal to, have increased the contribution that the overall “value perception” makes. This year’s findings indicate that shopper-consciousness has shifted from a personal responsibility to ferret out the deals, to a brand responsibility to provide them, and in tough category and for eight years in a row, Samsung has done that better than the competition,” said Robert Passikoff, Brand Keys founder and president.
For more information about the 2009 Brand Keys Customer Loyalty Awards, please visit www.brandkeys.com/awards.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
DALLAS – Samsung Telecommunications America (Samsung Mobile) announced that for an unprecedented eighth year in a row, the company has been recognized by the Brand Keys Customer Loyalty Engagement Index as No. 1 in customer loyalty in the cell phone category. Since 2001, Samsung continues to be the only wireless handset provider to be awarded this honor for consecutive years.
The 12th annual national survey identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers. The report accurately predicts which products consumers are most likely to purchase over the next 12 to 18 months. In the cell phone category, consumer preferences were based on wireless phone design and performance.
"Winning this award is very important to Samsung because it means we’re creating an emotional tie with the people who buy our phones,” said Bill Ogle, Chief Marketing Officer at Samsung Telecommunications America. "This award is proof that more and more people value and recognize Samsung Mobile as a quality brand each year.”
Brand Keys is the only research consultancy in the world that specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. Findings from the index rank brands based on those that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years.
“This award is a great tribute to the Samsung brand. The results of this year’s Customer Loyalty Engagement Index clearly indicate that the formula consumers use to calculate brand differences and, more importantly, to decide which brands to buy and remain loyal to, have increased the contribution that the overall “value perception” makes. This year’s findings indicate that shopper-consciousness has shifted from a personal responsibility to ferret out the deals, to a brand responsibility to provide them, and in tough category and for eight years in a row, Samsung has done that better than the competition,” said Robert Passikoff, Brand Keys founder and president.
For more information about the 2009 Brand Keys Customer Loyalty Awards, please visit www.brandkeys.com/awards.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Posts
No comments: