The main outcome of the conference «Russian market of consumer electronics - current issues and perspectives of development»
From 9 to 12 April, doors Exhibition Center «Crocus Expo» (Moscow) were open to participants and guests of the biggest events in Russia in the field of consumer electronics - Tehnoshou-2009, which brings together the three major international exhibitions: «PhotoForum-2009» - amateur and professional photo and video, HDi SHOW - audio video equipment and home entertainment systems and the Mobile & Digital Show - mobile and digital devices and entertainment.
April 10, in the exhibition was the main event for professionals - Conference «Russian market of consumer electronics - current issues and perspectives of development», as well as round-table discussion on current issues fotobiznesa.
The first session of the conference was devoted to general issues of development of the market of consumer electronics and the analysis of those events which significantly impacted the market over the past year.
Alexander Onischuk, president of the Association of trading companies and manufacturers of electronic and computer equipment RATEK, opening the conference, students presented a review report on the state of the market and key news. First of all, he stressed the importance of opening in Russia (Kaluga) Factory Samsung. In Aprelevke earned Russia's first network of wireless broadband access technology WiMax. In the first reading a law on commercial рейдерстве, which has finally been recognized in our country is unconstitutional. Over the past year has not been reduced customs duties on mobile phones. In the same year Russia became officially sold iPhone, but, unfortunately, illegal suppliers so far have for the most part to meet the needs of Russians in the product. Domestic mobile phone market recorded sequence of acquisitions and mergers that have led to major mobile operators control over the retailer. For example, «Beeline» acquired «Euroset», «MTS», in turn, swallowed up by «Betalink» and «Telefon.Ru», «MegaFon» has become the owner of «Tsifrograda». «IES» belongs «MTS» and «MegaFon». Now the mobile phone market, according to Alexander Onischuk, was remarkably similar to Western markets, where a contract with mobile operator is always primary and the phone is sold as a supplement to it.
Among the negative developments for the Russian business Mr. Onischuk noted that the FAS is the recognition of «parallel» imports, the lack of remains of the Trade Act, the care of the business Yevgenia Chichvarkin, as well as the transfer route from Moscow to the border of Russia, which has not yet been adapted for the rapid and qualitative services.
He described a number of threats that exist for the domestic market of consumer electronics: the main one is the crisis, which compels consumers to seek cheaper goods and contact suppliers «black» product that provokes unfair competition to which can be even larger companies. Non-tariff regulation also imposes restrictions on the importation of goods that do not relate to taxes and duties, especially the products with wireless technologies. Import of radio electronic facilities (Wi-Fi, Bluetooth, radionyani, navigators, etc.) in Russia in general, represents a problem because of what a Russian consumer always receives the news at 6 months later than the west.
Mr Onischuk described outputs from the current situation which sees the Association RATEK. Proposed to eliminate, or at least streamline the monitoring of importation of radio-electronic products and to strengthen control over their use, for which you need to cancel a provision of the import RECs in the order of the Russian Federation Government dated 5 June 1995, the number 643 «On the order of manufacture, purchase, import and use in Russia in the territory of the Russian radio-electronic means (high-frequency devices). Index - a clear understanding of which entity has the right to grant permission to import and to whom you can contact with complaints.
With regard to the Law on Protection of Consumer Rights, the Association RATEK is working on its improvement and inclusion in the group «technically complex» of a number of commodities, such as multifunction devices wireless, multifunctional digital electronics, instrumentation with LCD display, HDTV and others. While this would restrict the rights of consumers returning goods, as a result of such a step would improve the pricing policy of companies by reducing the number of products entering into marriage. Onischuk expects that a draft would be adopted within the next three months.
Japanese Nomura Research Institute, reported the students on the dynamics of changes in consumer preferences in the market of electronics. The first was made by Mr. Nonaka - Senior Consultant Institute, who presented the characteristics of middle class consumers in the Russian Federation. The purchasing power of Russia's population grew rapidly in 2000-ies and significantly ahead of other BRIC countries, and is projected to continue further growth. In February 2009, the Institute conducted an extensive study with a survey of households in the ten largest cities of Russia, which showed that the Russian middle class consumers, even in the current environment, most (60%), refers to the level of «premium». Today, most buyers are very meticulously relates to the quality of products. But we must bear in mind that the service component is not sufficiently developed in Russia and in the future, consumers will begin to think more about the usability of goods - that is, about the service. This means that for those companies who wish to succeed in the Russian market, it is important not only to deliver high quality products but also attentive to the development of services.
His colleague, Andrei Rodionov, the executive director of the Moscow representative Nomura Institute of Japan, presented the results of another research project, which took place early last year in six cities. This study has shown consumer preference of middle class in Russia. In the first place went goods produced in Germany (45-36%), Japan, South Korea and Italy. Among the domestic audio-video technology, Japan has taken the lead (the level of preference varies in different cities from 63% to 50%). At the 2 nd place - Germany, but the rapidly growing confidence in the Korean goods. Were examined preferences for specific product categories, including leading automotive, computer, digital photo and video equipment.
April 10, in the exhibition was the main event for professionals - Conference «Russian market of consumer electronics - current issues and perspectives of development», as well as round-table discussion on current issues fotobiznesa.
The first session of the conference was devoted to general issues of development of the market of consumer electronics and the analysis of those events which significantly impacted the market over the past year.
Alexander Onischuk, president of the Association of trading companies and manufacturers of electronic and computer equipment RATEK, opening the conference, students presented a review report on the state of the market and key news. First of all, he stressed the importance of opening in Russia (Kaluga) Factory Samsung. In Aprelevke earned Russia's first network of wireless broadband access technology WiMax. In the first reading a law on commercial рейдерстве, which has finally been recognized in our country is unconstitutional. Over the past year has not been reduced customs duties on mobile phones. In the same year Russia became officially sold iPhone, but, unfortunately, illegal suppliers so far have for the most part to meet the needs of Russians in the product. Domestic mobile phone market recorded sequence of acquisitions and mergers that have led to major mobile operators control over the retailer. For example, «Beeline» acquired «Euroset», «MTS», in turn, swallowed up by «Betalink» and «Telefon.Ru», «MegaFon» has become the owner of «Tsifrograda». «IES» belongs «MTS» and «MegaFon». Now the mobile phone market, according to Alexander Onischuk, was remarkably similar to Western markets, where a contract with mobile operator is always primary and the phone is sold as a supplement to it.
Among the negative developments for the Russian business Mr. Onischuk noted that the FAS is the recognition of «parallel» imports, the lack of remains of the Trade Act, the care of the business Yevgenia Chichvarkin, as well as the transfer route from Moscow to the border of Russia, which has not yet been adapted for the rapid and qualitative services.
He described a number of threats that exist for the domestic market of consumer electronics: the main one is the crisis, which compels consumers to seek cheaper goods and contact suppliers «black» product that provokes unfair competition to which can be even larger companies. Non-tariff regulation also imposes restrictions on the importation of goods that do not relate to taxes and duties, especially the products with wireless technologies. Import of radio electronic facilities (Wi-Fi, Bluetooth, radionyani, navigators, etc.) in Russia in general, represents a problem because of what a Russian consumer always receives the news at 6 months later than the west.
Mr Onischuk described outputs from the current situation which sees the Association RATEK. Proposed to eliminate, or at least streamline the monitoring of importation of radio-electronic products and to strengthen control over their use, for which you need to cancel a provision of the import RECs in the order of the Russian Federation Government dated 5 June 1995, the number 643 «On the order of manufacture, purchase, import and use in Russia in the territory of the Russian radio-electronic means (high-frequency devices). Index - a clear understanding of which entity has the right to grant permission to import and to whom you can contact with complaints.
With regard to the Law on Protection of Consumer Rights, the Association RATEK is working on its improvement and inclusion in the group «technically complex» of a number of commodities, such as multifunction devices wireless, multifunctional digital electronics, instrumentation with LCD display, HDTV and others. While this would restrict the rights of consumers returning goods, as a result of such a step would improve the pricing policy of companies by reducing the number of products entering into marriage. Onischuk expects that a draft would be adopted within the next three months.
Japanese Nomura Research Institute, reported the students on the dynamics of changes in consumer preferences in the market of electronics. The first was made by Mr. Nonaka - Senior Consultant Institute, who presented the characteristics of middle class consumers in the Russian Federation. The purchasing power of Russia's population grew rapidly in 2000-ies and significantly ahead of other BRIC countries, and is projected to continue further growth. In February 2009, the Institute conducted an extensive study with a survey of households in the ten largest cities of Russia, which showed that the Russian middle class consumers, even in the current environment, most (60%), refers to the level of «premium». Today, most buyers are very meticulously relates to the quality of products. But we must bear in mind that the service component is not sufficiently developed in Russia and in the future, consumers will begin to think more about the usability of goods - that is, about the service. This means that for those companies who wish to succeed in the Russian market, it is important not only to deliver high quality products but also attentive to the development of services.
His colleague, Andrei Rodionov, the executive director of the Moscow representative Nomura Institute of Japan, presented the results of another research project, which took place early last year in six cities. This study has shown consumer preference of middle class in Russia. In the first place went goods produced in Germany (45-36%), Japan, South Korea and Italy. Among the domestic audio-video technology, Japan has taken the lead (the level of preference varies in different cities from 63% to 50%). At the 2 nd place - Germany, but the rapidly growing confidence in the Korean goods. Were examined preferences for specific product categories, including leading automotive, computer, digital photo and video equipment.
Posts
No comments: