IBM Veteran Joins Aspen Marketing to Lead Advanced Analytics Division
WEST CHICAGO, Ill., -- Aspen Marketing Services, one of the nation's largest privately-held marketing services agencies, announced the hiring of Nathaniel Lin as President of Advanced Analytics.
In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive leading-edge CRM, direct marketing, digital and web solutions. He will also oversee the company's Advanced Analytics team.
"We are thrilled to welcome Nathaniel Lin to Aspen. His diverse skills and broad experiences on both the agency and client side will undoubtedly add to our continued success," said Patrick O'Rahilly, Chief Executive Officer of Aspen Marketing. "We are excited to have someone of Nathaniel's caliber join the Aspen leadership team."
Prior to joining Aspen, Lin was an Adjunct Professor at Boston College Carroll School of Management. Lin has held leadership positions in analytics at Fidelity Investments, OgilvyOne, IBM Asia Pacific and IBM Worldwide.
While at IBM, Lin successfully built and led IBM Asia Pacific's multi-national marketing analytics group into a high performance team that won the 2004 DMA/NCDM Gold Award in B2B Marketing.
"This is the fourth analytics team I have led in my career," said Nathaniel Lin. "I was drawn by the talent on Aspen's team and the deep relationships the company forges with its clients around the world. Aspen's integrated approach makes possible the implementation of the most innovative analytic solutions without compromising power. I am excited to be part of the Aspen team and look forward to contributing to the company's continued growth," said Lin.
Lin has more than 15 years experience applying analytic methods to business problems and holds a B.S. and a Ph.D. in Engineering from The University of Birmingham. Lin also holds an MBA in Management of Technology from the Sloan Fellows program of the MIT Sloan School of Management.
Lin will be based in Atlanta and oversee Aspen's Atlanta office.
About Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Chicago, San Diego, Tampa and Toronto, ON, Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Advanced Analytics for clients such as General Motors, AT&T, ConAgra, Motorola, Georgia-Pacific, Allstate, Kraft Foods and JVC. For more information, visit www.aspenms.com.
In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive leading-edge CRM, direct marketing, digital and web solutions. He will also oversee the company's Advanced Analytics team.
"We are thrilled to welcome Nathaniel Lin to Aspen. His diverse skills and broad experiences on both the agency and client side will undoubtedly add to our continued success," said Patrick O'Rahilly, Chief Executive Officer of Aspen Marketing. "We are excited to have someone of Nathaniel's caliber join the Aspen leadership team."
Prior to joining Aspen, Lin was an Adjunct Professor at Boston College Carroll School of Management. Lin has held leadership positions in analytics at Fidelity Investments, OgilvyOne, IBM Asia Pacific and IBM Worldwide.
While at IBM, Lin successfully built and led IBM Asia Pacific's multi-national marketing analytics group into a high performance team that won the 2004 DMA/NCDM Gold Award in B2B Marketing.
"This is the fourth analytics team I have led in my career," said Nathaniel Lin. "I was drawn by the talent on Aspen's team and the deep relationships the company forges with its clients around the world. Aspen's integrated approach makes possible the implementation of the most innovative analytic solutions without compromising power. I am excited to be part of the Aspen team and look forward to contributing to the company's continued growth," said Lin.
Lin has more than 15 years experience applying analytic methods to business problems and holds a B.S. and a Ph.D. in Engineering from The University of Birmingham. Lin also holds an MBA in Management of Technology from the Sloan Fellows program of the MIT Sloan School of Management.
Lin will be based in Atlanta and oversee Aspen's Atlanta office.
About Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Chicago, San Diego, Tampa and Toronto, ON, Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Advanced Analytics for clients such as General Motors, AT&T, ConAgra, Motorola, Georgia-Pacific, Allstate, Kraft Foods and JVC. For more information, visit www.aspenms.com.
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