J'son & Partners Consulting: Russia market online games
Company J'son & Partners Consulting presented the main results of a study of online gaming market, held in September 2009.
According to J'son & Partners Consulting, the market volume MMO games (multiplayer online games) in Russia in 2008 amounted to 4,9 billion rubles. ($ 200 million), increased during the year almost doubled. In 2009, the planned slowdown in market growth to 35%.
In the present report noted that according to industry sources, approximately 10% of active Internet users worldwide play online games. By 2008, this market has attracted more than 100 million Internet users, and their number continues to grow rapidly thanks to the following factors:
• Increasing penetration of Internet access,
• Development of payment systems (micro-transactions, electronic payments)
• Technology development and improving the quality of online games.
Experts estimate that the worldwide market of online game industry was about 5.5 billion dollars in 2008 and will continue to grow with the advent of new generations of games and new types of business models. J'son & Partners Consulting expects that by 2012 the volume of this market will reach $ 10 billion, despite the unfavorable macroeconomic situation in the world.
In general, the market of online gaming experts J'son & Partners Consulting called sufficiently stable with respect to the unfavorable macroeconomic situation, because at lower income people will continue to play in the game. The company notes that the most significant consequence of the crisis, reflected in this segment - in a period of economic instability increases the level of piracy, which is mostly typical MMO game client type. However, the timely adoption of appropriate measures in a couple of years can be expected to reduce it.
J'son & Partners Consulting expects that the total online gaming market by 2012 will grow to 17.4 billion rubles. And change the structure of income. So, if in 2008, according to J'son & Partners Consulting, the share of casual games was 11%, then in 2012 it will grow to 22%. The share of client games will drop.
The active growth of the penetration of Internet access in Russia is constantly replenishing audience of online games. According to J'son & Partners Consulting, she can get closer to the mark of 8 million by 2012.
Among the significant trends of recent years in Russia market marks the beginning of the consolidation of Russia's companies operating in the segment of online gaming, as well as the arrival of large foreign developers.
According to J'son & Partners Consulting, the market volume MMO games (multiplayer online games) in Russia in 2008 amounted to 4,9 billion rubles. ($ 200 million), increased during the year almost doubled. In 2009, the planned slowdown in market growth to 35%.
In the present report noted that according to industry sources, approximately 10% of active Internet users worldwide play online games. By 2008, this market has attracted more than 100 million Internet users, and their number continues to grow rapidly thanks to the following factors:
• Increasing penetration of Internet access,
• Development of payment systems (micro-transactions, electronic payments)
• Technology development and improving the quality of online games.
Experts estimate that the worldwide market of online game industry was about 5.5 billion dollars in 2008 and will continue to grow with the advent of new generations of games and new types of business models. J'son & Partners Consulting expects that by 2012 the volume of this market will reach $ 10 billion, despite the unfavorable macroeconomic situation in the world.
In general, the market of online gaming experts J'son & Partners Consulting called sufficiently stable with respect to the unfavorable macroeconomic situation, because at lower income people will continue to play in the game. The company notes that the most significant consequence of the crisis, reflected in this segment - in a period of economic instability increases the level of piracy, which is mostly typical MMO game client type. However, the timely adoption of appropriate measures in a couple of years can be expected to reduce it.
J'son & Partners Consulting expects that the total online gaming market by 2012 will grow to 17.4 billion rubles. And change the structure of income. So, if in 2008, according to J'son & Partners Consulting, the share of casual games was 11%, then in 2012 it will grow to 22%. The share of client games will drop.
The active growth of the penetration of Internet access in Russia is constantly replenishing audience of online games. According to J'son & Partners Consulting, she can get closer to the mark of 8 million by 2012.
Among the significant trends of recent years in Russia market marks the beginning of the consolidation of Russia's companies operating in the segment of online gaming, as well as the arrival of large foreign developers.
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