Verse Group Creates Mobilicity, Canada's Newest Wireless Brand
NEW YORK -- Verse Group is proud to announce its role in the branding of Mobilicity, a new Canadian wireless carrier. Verse Group worked closely with the Mobilicity (formerly DAVE Wireless) team when creating the company's brand story, name and visual identity.
"All aspects of the new brand were designed to bring a refreshingly simple narrative to life," said Sara Moore, Vice President of Marketing of Mobilicity.
"The Mobilicity brand connects with consumers because, in fact, consumers had a say in co-creating it during extensive market research," said Michael Thibodeau, Chief Creative Officer of Verse Group. Michael is a world-renowned brand identity designer, whose accomplishments include creating the MSN butterfly, RBC Leo logo, relaunching Marriott's brand portfolio, the Amtrak identity and redesigning UPS' shield logo.
Verse Group is a New York based branding firm co-founded by Randall Ringer and Michael Thibodeau.
Verse Group® is the independent brand consultancy that combines practical marketing experience with a storyteller's creativity. Narrative Branding® is our breakthrough approach for creating brands by engaging customers through design, metaphors, co-creation and a compelling narrative arc. In short, it is an approach to branding that is created for today's world.
Our multinational clients include: Samsung, Marriott International, Coldwell Banker, Starwood Hotels & Resorts, LexisNexis, Inverness Medical Innovations, Covenant House, NXP Semiconductors and Colgate-Palmolive.
"All aspects of the new brand were designed to bring a refreshingly simple narrative to life," said Sara Moore, Vice President of Marketing of Mobilicity.
"The Mobilicity brand connects with consumers because, in fact, consumers had a say in co-creating it during extensive market research," said Michael Thibodeau, Chief Creative Officer of Verse Group. Michael is a world-renowned brand identity designer, whose accomplishments include creating the MSN butterfly, RBC Leo logo, relaunching Marriott's brand portfolio, the Amtrak identity and redesigning UPS' shield logo.
Verse Group is a New York based branding firm co-founded by Randall Ringer and Michael Thibodeau.
Verse Group® is the independent brand consultancy that combines practical marketing experience with a storyteller's creativity. Narrative Branding® is our breakthrough approach for creating brands by engaging customers through design, metaphors, co-creation and a compelling narrative arc. In short, it is an approach to branding that is created for today's world.
Our multinational clients include: Samsung, Marriott International, Coldwell Banker, Starwood Hotels & Resorts, LexisNexis, Inverness Medical Innovations, Covenant House, NXP Semiconductors and Colgate-Palmolive.
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