"SITRONICS IT" with "WINGS" with a system Indoor TV in retail MTS
The company "SITRONICS" announced the successful implementation of the system IndoorTV Class Digital Signage for managing digital content in retail MTS. The project focuses on providing opportunities for marketing campaigns in retail outlets retail MTS throughout Russia.
To achieve this, the project team "SITRONICS IT" together with the specialists of "WINGS" solution was built on the basis of ViziCell Class Digital Signage. This solution makes it possible, as claimed in companies to easily manage large distributed network of end-terminal nodes with the ability to update and synchronize digital content, as well as the broadcast of digital content on the displays included in a network broadcast via the terminal nodes.
Launch system project IndoorTV in retail MTS preceded stage adaptation ViziCell and refinement of software modules for implementing all the requirements of the MTS to the integrated solution, affecting both the nucleus and software customers, deployed on the terminal nodes. Use during the implementation of virtualization technology allowed us to begin to install the client systems before the end of work on adaptation and a smooth transition from the intermediate to the final release software. Thus, the operation of the system prior to the date the project has allowed MTS to run commercial advertising campaigns.
The server part of the solution is implemented on the cluster node in a data center MTS, which houses all the content and broadcast management system terminal nodes at the points of sales. The materials are transferred to the client terminal platform, located in the outlet, which carry broadcast content on connected devices, video and panel speakers. After the delivery of content and instruction is run campaigns adjusted relative to the local time zone in which the specific point of sale. Reports for the broadcasts are sent to a central server cluster and used to work in media planning.
Content management system mechanism ViziCell monitors display each clip in the video panel allows you to collect statistics in real time, and sets individual media plan for each point or points to a group, united by a territorial or other grounds. Despite the fact that the connection between server and client side via the corporate data network, the client side is fully autonomous. Even when the connection to a central server, the solution in retail outlets will continue to work in full.
At the moment the network Indoor TV covers more than 900 retail outlets retail MTS. Until the end of the year the equipment will be fitted and included in the network, more than 1,700 retail outlets throughout Russia. Further development of the retail network will be the draft of MTS Indoor TV 2, in which at points of sale will be deployed interactive systems for automation of some functions of the sales process. The development of solutions aimed at providing full automation of sales in retail MTS.
To achieve this, the project team "SITRONICS IT" together with the specialists of "WINGS" solution was built on the basis of ViziCell Class Digital Signage. This solution makes it possible, as claimed in companies to easily manage large distributed network of end-terminal nodes with the ability to update and synchronize digital content, as well as the broadcast of digital content on the displays included in a network broadcast via the terminal nodes.
Launch system project IndoorTV in retail MTS preceded stage adaptation ViziCell and refinement of software modules for implementing all the requirements of the MTS to the integrated solution, affecting both the nucleus and software customers, deployed on the terminal nodes. Use during the implementation of virtualization technology allowed us to begin to install the client systems before the end of work on adaptation and a smooth transition from the intermediate to the final release software. Thus, the operation of the system prior to the date the project has allowed MTS to run commercial advertising campaigns.
The server part of the solution is implemented on the cluster node in a data center MTS, which houses all the content and broadcast management system terminal nodes at the points of sales. The materials are transferred to the client terminal platform, located in the outlet, which carry broadcast content on connected devices, video and panel speakers. After the delivery of content and instruction is run campaigns adjusted relative to the local time zone in which the specific point of sale. Reports for the broadcasts are sent to a central server cluster and used to work in media planning.
Content management system mechanism ViziCell monitors display each clip in the video panel allows you to collect statistics in real time, and sets individual media plan for each point or points to a group, united by a territorial or other grounds. Despite the fact that the connection between server and client side via the corporate data network, the client side is fully autonomous. Even when the connection to a central server, the solution in retail outlets will continue to work in full.
At the moment the network Indoor TV covers more than 900 retail outlets retail MTS. Until the end of the year the equipment will be fitted and included in the network, more than 1,700 retail outlets throughout Russia. Further development of the retail network will be the draft of MTS Indoor TV 2, in which at points of sale will be deployed interactive systems for automation of some functions of the sales process. The development of solutions aimed at providing full automation of sales in retail MTS.
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