Ericsson supports broadcasters by managing their technology

Strategic focus to help broadcasters and content owners address challenges of the rapidly-changing TV market environment
NAB Show debut of newly-formed Ericsson Broadcast Services division builds on acquisition of Technicolor’s Broadcast Services division
Case studies and demos will showcase the value of outsourcing technical and management functions of multi-screen video delivery
As broadcasters come under increasing pressure from the technical complexities of multi-screen video delivery, together with an ever-more competitive landscape and fragmented audience, Ericsson (NASDAQ:ERIC) is responding with the debut of its Broadcast Services business at NAB Show 2013, in Las Vegas, USA. The new division combines the global services expertise of Ericsson with the deep broadcast industry track record of Technicolor’s Broadcast Services division, which Ericsson acquired in July 2012.

Thorsten Sauer, Head of Broadcast Services at Ericsson, says: "While the TV and media domain is becoming increasingly competitive, with a proliferation of new players and platforms, it is existing broadcasters that are in pole position to build on their brand profile and viewer loyalty to take the lead in the next generation of TV anywhere.

"But while these broadcasters are leaders in content, they face the challenge of adapting to a fast-changing and complex technological landscape, and of responding to viewers’ changing demands and patterns of consumption.

"Most broadcasters do not have the time, the scale or the infrastructure to adapt effectively to today’s technical challenges such as media asset management, multi-platform multi-screen delivery, archiving and disaster recovery. At NAB Show 2013 we will demonstrate how outsourcing technical and operation management is the natural answer to broadcasters’ challenges, enabling them to focus on engaging their viewers and delivering the TV experiences that consumers want."

Visitors to the Ericsson booth (SU821) will be able to see how the company’s portfolio of managed services enables broadcasters to make significant operational and capital savings by assuming responsibility for technical platforms, while speeding time-to-market and minimizing business continuity risks. Its senior management team, including Sauer, will be on hand to discuss the key challenges facing broadcasters today, and demonstrate, with the support of real-world case studies, how outsourcing technical and operations management enables broadcasters to maximize reach, identify new revenue streams, and focus on their core business.

Highlights of Ericsson Broadcast Services’ NAB debut will include:

Ericsson´s engagement with a major US cable and satellite TV network to manage the playout services in the Nordic countries (view press release).
A case study showing how Sweden’s largest commercial broadcaster achieved lower costs and greater technical flexibility with a fully managed service from Ericsson, covering media management, post-production, playout, and studio and newsdesk facilitation.
Ericsson’s integrated end-to-end solution for a major Dutch football subscription channel, ensuring continuity on both live and catch-up TV, lower costs and high Quality of Service.
Ericsson can provide huge value to the TV industry. Today, Ericsson is the undisputed leader in both skills and global delivery of managed services for telecoms, and serves more than 950 million subscribers worldwide. Ericsson also has a strong broadcast services foothold in Europe, where it already manages over 1.5 million hours of broadcast TV every year to world-class standards, for more than 200 channels.