J'son & Partners: Market app store / content and forecast of its development
J'son & Partners Consulting presented a summary of the market research applications and content stores the results in 2012 and forecasts of its development up to 2015, which concludes that the app stores of Apple and Google are the absolute leaders in the number of application downloads by users in 2012 - 21 billion and 15 billion respectively.
Mobile application store revenue in 2012 was $ 15 billion, an increase of 1.5 times compared to last year. For five years, the market for mobile applications has increased several times and is currently one of the fastest growing areas of the information technology industry.
In the structure of the market more than half of the service market is Apple's App Store with $ 9 billion, accounting for 60% of the total market volume. Google Play, not far behind the App Store on the number of app downloads, more than 4 times lower than its competitor in terms of profitability. At the same time, the corporation BlackBerry, opened his own store BlackBerry World after six months after the launch of Google Play, up to 2012 earned not much less - $ 1 billion versus $ 1.5 billion, despite the fact that the number of downloads BlackBerry World in almost 8 times less than Google Play
J'son & Partners Consulting forecasts that the worldwide market for app stores in terms of value in 2015 will be about $ 36 billion, surpassing the 2012 figure by almost 2.5 times.
Mobile application store revenue in 2012 was $ 15 billion, an increase of 1.5 times compared to last year. For five years, the market for mobile applications has increased several times and is currently one of the fastest growing areas of the information technology industry.
In the structure of the market more than half of the service market is Apple's App Store with $ 9 billion, accounting for 60% of the total market volume. Google Play, not far behind the App Store on the number of app downloads, more than 4 times lower than its competitor in terms of profitability. At the same time, the corporation BlackBerry, opened his own store BlackBerry World after six months after the launch of Google Play, up to 2012 earned not much less - $ 1 billion versus $ 1.5 billion, despite the fact that the number of downloads BlackBerry World in almost 8 times less than Google Play
J'son & Partners Consulting forecasts that the worldwide market for app stores in terms of value in 2015 will be about $ 36 billion, surpassing the 2012 figure by almost 2.5 times.
Posts
No comments: