J'son & Partners Consulting: the Russian market of online sales of mobile phones and smartphones
Company J'son & Partners Consulting presented the results of research of the Russian market for Internet sales of mobile phones and smartphones, which notes that today, without leaving your home, you can buy almost any product: clothes, cosmetics, food, furniture and more. Internet sales each year gaining more and more popularity. Naturally, the trade of mobile phones and smartphones did not ignore this trend.
According to experts J'son & Partners Consulting, the total volume of e-commerce market in Russia in 2012 amounted to 1.9 trillion rubles. One of the key drivers of development of the Russian market of E-commerce is the growth of online sales of appliances and electronics, including mobile terminals.
Estimated J'son & Partners Consulting, in 2013 the share of online sales in the total sales of mobile terminals will be 17% in cash ($ 1.2 billion) and 9% in real terms (3.6 million units) .
For drivers of development of Internet sales in Russia are:
The cost of mobile terminals in shops often below the cost of the similar goods in stores
Large assortment of devices offered by online stores
Increasing penetration of fixed Internet access
Improving service online shoppers
Interest of retailers to develop online sales
Raising awareness about the convenience of buyers shopping online;
Projected J'son & Partners Consulting, in 2016 in Russia will be sold on the Internet about every fifth mobile terminal, ie total market sales of mobile terminals in the Internet will reach 8 million units per year.
According to experts J'son & Partners Consulting, the total volume of e-commerce market in Russia in 2012 amounted to 1.9 trillion rubles. One of the key drivers of development of the Russian market of E-commerce is the growth of online sales of appliances and electronics, including mobile terminals.
Estimated J'son & Partners Consulting, in 2013 the share of online sales in the total sales of mobile terminals will be 17% in cash ($ 1.2 billion) and 9% in real terms (3.6 million units) .
For drivers of development of Internet sales in Russia are:
The cost of mobile terminals in shops often below the cost of the similar goods in stores
Large assortment of devices offered by online stores
Increasing penetration of fixed Internet access
Improving service online shoppers
Interest of retailers to develop online sales
Raising awareness about the convenience of buyers shopping online;
Projected J'son & Partners Consulting, in 2016 in Russia will be sold on the Internet about every fifth mobile terminal, ie total market sales of mobile terminals in the Internet will reach 8 million units per year.
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