Robotic Arms, VR football and movie magic: Sony is heading to SXSW 2018

We’re heading back to Austin for SXSW 2018. Last year Xperia Touch was the star of the show, this time we’re packing an Xperia XZ1, 3D Creator and a robotic arm in our suitcases.

From Saturday 10th until Tuesday 13th March, Sony will host the ‘WOW Studio” inviting visitors to try out some of our most exciting prototypes and previously unseen tech, along with our popular 3D Creator feature.

Our 3D Creator showcase will bring the joy of 3D creation to each visitor as a robotic arm wielding an Xperia XZ1 will scan and create 3D renders of guests heads, who will each receive a video to view on their smartphones and share their experience.

State of the art VR technology will be on display as visitors have the chance to face off in a penalty shoot out against a world-class goalie. Festival-goers will even be able to star in their own movie as Sony’s Free-Viewpoint Visual Technology works to create 3D avatars for users to star as the lead in their very own short film.

Click here to find out more about Sony’s WOW Studio and our other exhibits.