XIAOMI KICKS OFF ITS 3RD GLOBAL PHOTOGRAPHY CHALLENGE

Xiaomi unveiled its 3rd Xiaomi Photography Challenge, giving mobile photographers an opportunity to showcase the beauty of the world while standing a chance to win cash and Xiaomi smartphones of up to US$40,000 in value.

This year’s challenge is based on the theme “See the World”, and will be divided into four categories: See the Details, See the Nights, See the Season, and See the Faces. The photography challenge hopes to encourage more Xiaomi smartphone users to see day-to-day life from a different perspective.

As a community-driven company, the global top 40 entries will be chosen by Mi Fans. The final awards are split into two, namely the Mi Fans’ Choice Awards and the Jurors’ Choice Awards which will be announced on February 5, 2020.

The Xiaomi Photography Challenge was first held in 2017 and drew over 13,000 entries from across the globe. In the subsequent year, it saw over 90,000 Mi Fans participating in the same challenge.

This year, Xiaomi continues to push the boundaries of smartphone photography with the launch of its new photography smartphones and looks forward to more creative stories delivered with Xiaomi smartphones.

Xiaomi Photography Challenge link: https://event.mi.com/global/challenge2019/global-photography



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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.