On Its One-year Anniversary, Samsung KX Stands as a Landmark for Young Generations
Samsung KX, a brand experience space at King’s Cross in London, has marked its first anniversary following its grand opening in September of last year. Ever since, the message the space has sent has been simple, but distinct: this is not a shop. At Samsung KX, the consumers, not the products, are the focal point, with a broad range of interactive experiences available. With digital exhibitions of art school graduate projects displayed on Samsung TVs, hands-ons with home appliances in shared kitchen spaces and a stage for hosting panel events, workshops and performances, Samsung KX offers access to a whole new world of cultural experiences powered by Samsung innovation.
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