Nokia 6110 Navigator takes the 'Long Way Down' with Ewan McGregor and Charley Boorman
June 15, 2007
Mobile phone with integrated GPS and instant, easy-to-use maps, routing and navigation gets immediate test on epic journey from Scotland to Africa
Espoo, Finland - The Nokia 6110 Navigator, which began shipping this week, will have its navigation capabilities tested as it accompanies actors Ewan McGregor and Charley Boorman as they take the "Long Way Down" to Cape Town on BMW motorcycles. With the Nokia 6110 Navigator routing the path, best friends Ewan and Charley have begun their monumental motorcycle journey from John O'Groats, Scotland to Cape Town, South Africa, with a number of stops planned along the way. Long Way Down follows on from 2004's Long Way Round where Ewan and Charley motorbiked around the world from London to New York over 115 days.
On such an arduous motorcycle journey across some of the most testing terrain in the world, the Long Way Down team will be relying on all of the Nokia 6110 Navigator's features to keep them on the right track, but also to meet all of their media, communication and navigational needs in one. Whether it's checking maps, surfing the net for information, taking photos and video or just keeping in touch with their friends and family back home, the team will be able to do all of this and more with the Nokia 6110 Navigator.
"During Long Way Round we kept getting lost and had to rely on anything from landmarks to advice from locals in all sorts of languages to find our way, so getting a proper navigational tool for Long Way Down was a real priority" said Ewan McGregor. "We've been playing around with the Nokia 6110 Navigator before setting off and it's just what we need to stay on track".
The Nokia 6110 Navigator brings together GPS (Global Positioning System) and AGPS (Assisted Global Positioning System) functionality with always-on mobile connectivity in a feature-rich, compact device. Operating on WCDMA 2100 and GSM 850/900/1800/1900 networks, the Nokia 6110 Navigator will be available in shops across Europe, Asia, Middle East, and selected countries in Latin America.
About Long Way Down
Ewan McGregor and Charley Boorman will take to the road together once more as they bike through Europe and Africa taking the Long Way Down. Along the way they will stop to experience African culture, meet local people and visit UNICEF sites. Starting at John O'Groats and finishing in Cape Town, Ewan and Charley plan on going down the East coast taking in such countries as Libya, Sudan, Ethiopia, Rwanda and Namibia before reaching South Africa. www.longwaydown.com contains all the latest information on the trip. Producer/ Directors Russ Malkin of Big Earth and David Alexanian of Elixir films will produce the six part TV series for the BBC.
About the Nokia 6110 Navigator
The Nokia 6110 Navigator offers instant and easy-to-use maps, routing and voice guided navigation available with the click of the phone's one-touch Navigator key. Consumers can quickly and easily view their current location on the map, search for destinations, find specific routes, or locate services such as restaurants, hotels or shops that are nearby. Featuring full turn-by-turn 3D navigation, the Nokia 6110 Navigator suggests the best route to follow to reach a location by car or on foot. The Nokia 6110 Navigator also features AGPS (Assisted Global Positioning System) to ensure greater performance and faster positioning.
The Nokia 6110 Navigator comes with a local map pre-installed on the memory card ready for immediate navigation. Additional maps and content - such as traffic information, weather services and travel guides - can be purchased online and transferred to the phone. The maps also show thousands of points of interest, such as restaurants, hotels, shops or other services nearby the location.
A full list of features is available at http://europe.nokia.com/products
Pictures for press use available at: http://www.nokia.com/A4136017?category=6110n
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
Media Enquiries:
Nokia, Mobile Phones
Communications
Tel. +358 7180 45748
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
www.nokia.com
Long Way Down
Mecah O'Meara
Tel. +44 (0)207 467 9248
Fax - +44 (0)207 467 9201
Mobile: +44 (0)7816 025286
Switchboard: +44 (0)20 7467 9200
Email: mecah.o'meara@bisslancaster.com
David Wiles
Tel. +44 (0)207 467 9261
Fax - +44 (0)207 467 9201
Mobile: +44 (0)7968 700321
Switchboard: +44 (0)20 7467 9200
Email: david.wiles@bisslancaster.com
Mobile phone with integrated GPS and instant, easy-to-use maps, routing and navigation gets immediate test on epic journey from Scotland to Africa
Espoo, Finland - The Nokia 6110 Navigator, which began shipping this week, will have its navigation capabilities tested as it accompanies actors Ewan McGregor and Charley Boorman as they take the "Long Way Down" to Cape Town on BMW motorcycles. With the Nokia 6110 Navigator routing the path, best friends Ewan and Charley have begun their monumental motorcycle journey from John O'Groats, Scotland to Cape Town, South Africa, with a number of stops planned along the way. Long Way Down follows on from 2004's Long Way Round where Ewan and Charley motorbiked around the world from London to New York over 115 days.
On such an arduous motorcycle journey across some of the most testing terrain in the world, the Long Way Down team will be relying on all of the Nokia 6110 Navigator's features to keep them on the right track, but also to meet all of their media, communication and navigational needs in one. Whether it's checking maps, surfing the net for information, taking photos and video or just keeping in touch with their friends and family back home, the team will be able to do all of this and more with the Nokia 6110 Navigator.
"During Long Way Round we kept getting lost and had to rely on anything from landmarks to advice from locals in all sorts of languages to find our way, so getting a proper navigational tool for Long Way Down was a real priority" said Ewan McGregor. "We've been playing around with the Nokia 6110 Navigator before setting off and it's just what we need to stay on track".
The Nokia 6110 Navigator brings together GPS (Global Positioning System) and AGPS (Assisted Global Positioning System) functionality with always-on mobile connectivity in a feature-rich, compact device. Operating on WCDMA 2100 and GSM 850/900/1800/1900 networks, the Nokia 6110 Navigator will be available in shops across Europe, Asia, Middle East, and selected countries in Latin America.
About Long Way Down
Ewan McGregor and Charley Boorman will take to the road together once more as they bike through Europe and Africa taking the Long Way Down. Along the way they will stop to experience African culture, meet local people and visit UNICEF sites. Starting at John O'Groats and finishing in Cape Town, Ewan and Charley plan on going down the East coast taking in such countries as Libya, Sudan, Ethiopia, Rwanda and Namibia before reaching South Africa. www.longwaydown.com contains all the latest information on the trip. Producer/ Directors Russ Malkin of Big Earth and David Alexanian of Elixir films will produce the six part TV series for the BBC.
About the Nokia 6110 Navigator
The Nokia 6110 Navigator offers instant and easy-to-use maps, routing and voice guided navigation available with the click of the phone's one-touch Navigator key. Consumers can quickly and easily view their current location on the map, search for destinations, find specific routes, or locate services such as restaurants, hotels or shops that are nearby. Featuring full turn-by-turn 3D navigation, the Nokia 6110 Navigator suggests the best route to follow to reach a location by car or on foot. The Nokia 6110 Navigator also features AGPS (Assisted Global Positioning System) to ensure greater performance and faster positioning.
The Nokia 6110 Navigator comes with a local map pre-installed on the memory card ready for immediate navigation. Additional maps and content - such as traffic information, weather services and travel guides - can be purchased online and transferred to the phone. The maps also show thousands of points of interest, such as restaurants, hotels, shops or other services nearby the location.
A full list of features is available at http://europe.nokia.com/products
Pictures for press use available at: http://www.nokia.com/A4136017?category=6110n
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
Media Enquiries:
Nokia, Mobile Phones
Communications
Tel. +358 7180 45748
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
www.nokia.com
Long Way Down
Mecah O'Meara
Tel. +44 (0)207 467 9248
Fax - +44 (0)207 467 9201
Mobile: +44 (0)7816 025286
Switchboard: +44 (0)20 7467 9200
Email: mecah.o'meara@bisslancaster.com
David Wiles
Tel. +44 (0)207 467 9261
Fax - +44 (0)207 467 9201
Mobile: +44 (0)7968 700321
Switchboard: +44 (0)20 7467 9200
Email: david.wiles@bisslancaster.com
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