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Sony Ericsson appoints Kinson Loo as Head of Region China Sales and Marketing

Beijing, China – 20 June, 2007 – Sony Ericsson China announced today that Kinson Loo has been appointed Head of Region China Sales and Marketing to succeed Gunilla Nordström, who has decided to leave Sony Ericsson at the end of June to accept a new international management position outside the company.

Gunilla Nordström will join Electrolux as Head of Electrolux Major Appliances Asia Pacific and as Executive Vice President of AB Electrolux. She will be based in Singapore.

“Gunilla has made a huge contribution toward Sony Ericsson overall and particularly during her time in China. Her greatest legacy at Sony Ericsson China is the strength of the team that she has built in this important market, which is no small feat,”said Miles Flint, President of Sony Ericsson. “We wish her well in her new challenges ahead,” he added.

Kinson Loo, a native of Hong Kong, has extensive experience in the telecommunications industry, with both Ericsson and most recently Motorola where he held a similar regional role.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Michael Ning – Telephone + 86 10 58656881
Aldo Liguori - Telephone +44 208 762 5860
E-mail: press.global@SonyEricsson.com

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