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Sony Ericsson extends business email across portfolio

14 June 2007
Berlin, Germany – 14th June With today’s announcement of the K850 Cyber-shot™ phone and the W910 Walkman® phone, Sony Ericsson further extended its business email offering into the feature-phone segment of its product line-up. The move is intended to let corporate users who want to send and receive email anytime, anywhere the freedom to choose the phone that fully reflects their lifestyle.

Both the K850 Cyber-shot™ and W910 Walkman® phone are Microsoft® Exchange ActiveSync® enabled and support wireless synchronization and Direct Push of email, calendar and contacts. In addition, they also include support for Java push mail solutions provided by third parties and leading email standards, such as POP/IMAP. With the extension of email beyond the realm of the smartphone, Sony Ericsson can now offer company purchasers and decision makers a broader range of mobile professional solutions, enabling people to use business hours more efficiently and reduce internal support costs related to local PC-sync.

Mobile messaging – the ability to send and receive email anytime, anywhere – is fast becoming a vital form of everyday communication in today’s high-speed, 24/7 international business environment. Companies and individuals are having to adapt to changing ways of doing business, and respond to the growing need for greater mobility and flexibility. Sony Ericsson phones with Exchange ActiveSync® provide instant access to e-mail messages wherever you are. They also include a remote device-wipe feature, which allows company administrators to remotely send a command to a lost or stolen phone that will erase all PIM-data (e-mail, calendar, contacts) as well as account settings.

“Sony Ericsson is all about offering the right phone for the right person and life-style. With the extension of business email to high-end imaging and music phones, Sony Ericsson now offers push email to a broader number of mobile professionals, allowing them to work more effectively and productively when they are away from their desks, ” says Steve Walker, Head of Portfolio Planning at Sony Ericsson. “With this extension of Exchange ActiveSync®, users don’t need to compromise on their choice of phone.”

“Organizations today require a secure, wireless solution for their mobile worker that is easy to manage and supports a variety of devices,” says Adam Glick, Technical Product Manager for Microsoft Exchange Server. “Sony Ericsson’s latest devices can connect directly to a Microsoft Exchange Server using Exchange ActiveSync®, allowing their users to access the powerful business messaging and productivity information stored in Exchange.”

Sony Ericsson’s line up of Exchange ActiveSync® enabled phones includes Open OS smartphones such as the P990, M600, W950, the recently announced Sony Ericsson P1 and today’s Symbian-based W960 Walkman® phone. In the feature phone segment of the portfolio the line-up includes the Z750, the K850 Cyber-shot™ and the W750 Walkman® phones. All these models provide secure wireless and Direct Push synchronization of corporate email, calendar and contacts from Microsoft® Exchange Server 2003 SP2 and Exchange Server 2007.
Exchange ActiveSync® works with all types of mobile communication networks, including GSM, GPRS, UMTS and HSDPA.

The Sony Ericsson P1 will be available in selected markets from Q3 2007. The K850 Cyber-shot™ phone and W750/W960 Walkman® phones will be available from Q4 2007.
Facts and features may vary depending on local variant.

© Sony Ericsson Mobile Communications AB, 2007.The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation. Java and all Java-based trademarks and logos are trademarks or registered trademarks ofEricsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.Microsoft and ActiveSync are trademarks of the Microsoft group of companiesOther product and company names mentioned herein may be the trademarks of their respective owners.Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/

FOR MEDIA INFORMATION PLEASE CONTACT:Sony Ericsson Corporate Communications & PRAldo Liguori – Telephone: +44 (0) 208 762 5860Merran Wrigley – Telephone: +44 (0) 208 762 5862General Press Telephone: +44 (0) 208 762 5858E-mail: press.global@SonyEricsson.com

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