Walk, talk and text with Sony Ericsson’s neat new clamshell

14 June 2007
Berlin, Germany – 14th June 2007. For a phone that can’t help but attract attention, look no further than the new Sony Ericsson Z250 clamshell, announced today. Pocket-sized and just 19mm thin, this camera phone is wrapped in an alluring metallic finish, with subtle patterns that catch the light. The Z250 still finds room for an impressive feature set, including a good quality camera and storage for up to 200 of your pictures. With an interface that’s simplicity itself, including clear desktop icons and one-click access to key features, the Z250 is one phone you’ll want to be seen with.

The Sony Ericsson Z250 Camera ClamshellInstant attraction

Eye-catching metallic patterns and external icons display

Simple style

A fashionable, compact design with simplicity at its heart. Easy and intuitive to use.

Pocket memories

Snap and store up to 200 photos to enjoy and share with friends

“The Z250 clamshell builds on the story of the recently announced T250 stick or ‘candy bar’ phone,” says Howard Lewis, Head of the Entry Level Business Unit at Sony Ericsson. “We realise that some people need a phone that does just the basics well, yet don’t wish to compromise on style or stand-out good looks. And why should they? The new Z250 sets out to strike this balance.”

Bags of style The fashionable top decoration with its subtle metallic pattern gives a premium feel to the Z250. There’s a colour choice of either Morning White or Silent Black, giving it broad appeal to both a male and female audience. The front face of the phone is completely smooth, hiding icon displays that only come to life when triggered by an incoming call or text. The slim, lightweight body adds to the Z250’s smoothness, so it slips easily into your jacket, jeans or coat when you leave the house.

Fashion shoot Use the Z250 to capture memorable moments when you’re out with friends and share your shots in an engaging way with the special slide show feature; just set the show rolling, gather round with your friends and enjoy your pictures straight from the phone. With enough room to store up to 200 images, there’s plenty of room for all of those impromptu photo moments.

Your personal assistantIt takes just one click on the Z250 to reach a collection of features that can help organise your life. Whether you want to send a message, access the camera or get straight to your phonebook, with the multi-way navigation key you’re just a click away. Although the Z250 weighs in at just 90 grams, it’s certainly no light-weight. It has enough stamina for up to 7 hours talk time and up to 300 hours standby.

Accessorise your Z250 The Universal Car Holder HCH-70 is a convenient in-car accessory that helps you go handsfree whilst sat in the car. Add a Stereo Handsfree Headset and handle calls with comfort.

If you want to transfer files, ringtones and more between your computer and the Z250, then the USB Cable DCU-70 is a handy solution. Or to make sure that you can always make a call, even when on holiday, opt for the Micro Travel Charger CMT-60 – just plug your phone directly into the socket to charge it up.

The Sony Ericsson Z250 is available in the following network versions and will be in the shops worldwide from Q3 2007:

Z250i and Z258c (GSM/GPRS 900/1800/1900)Z250a (GSM/GPRS 850/1800/1900)The Z250 clamshell camera phone at a glance:

Key Features
0.3 megapixel (VGA) camera
WAP 2.0 XHTML
Polyphonic ringtones
Speakerphone
Vibrating alert
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Navigation key
Picture wallpaper
Java
Alarm clock
Calculator
Calendar
Notes
Phone book
Stopwatch
Tasks
Timer
Infrared
USB mass storage

Accessories
In-Box*:
Battery
Phone charger
User guide.

Optional: Portable Handsfree HPM-64Move to the beat with a classic in-ear design
USB Cable DCU-60Connect your mobile phone and computer and transfer files, ring signals and more.
Micro Travel Charger CMT-60Easy charging when traveling
Universal Car Holder HCH-70A convenient car holder for your Z250

Availability and versions
Size: 85 x 47 x 19.5 mm
Weight: 90 grams
Colours:Morning White and Silent Black
Screen: 65,536 colour CSTN
Resolution: 128 x 160 pixels
Size: 1.8 inches
External screen: Icon display
Phone memory: Up to 10 MB
Networks:
Z250i and Z258c (GSM/GPRS 900/1800/1900)
Z250a (GSM/GPRS 850/1800/1900)
Talk time GSM/GPRS: Up to 7 hours
Standby time GSM/GPRS: Up to 300 hours

*Standard kit. May vary from market to market.

Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.The liquid identity logo is a trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit http://www.sonyericsson.com/

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PRAldo Liguori - Telephone +44 208 762 5860Merran Wrigley - Telephone +44 208 762 5862General Press Telephone +44-208 762 5858E-mail: press.global@SonyEricsson.com