WND DUO Atom - the rotating phone with gravity sensor

This is from the creators that brought us the dual faced phone and the phone with the detachable bluetooth headset. It seems that they only make phones that incorprorates some fancy stuff. This time they bring us the phone that is a full touchscreen and has a built in "gravtiy sensor" (accelerometer). You turn it and the phone switches the display accordingly (buttons at bottom). This compliments the dual sim capability of the phone (one side one sim card and the other side the other sim card). Here is the product description and specs:

WND DUO Atom

"Dual SIM cards in one handset built seamlessly around a gravity sensor"

- Synchronize personal and business life in one handset
- Gravity sensor for effortless conversion between SIM cards
- Use seamlessly across continents

The Duo Atom is a life-enhancing multimedia solution incorporating cutting edge technology. Supporting two SIM cards and with an in-built gravity sensor, the Duo Atom lets users move effortlessly between separate mobile accounts with a simple flip of the phone. Featuring a unique touchpad application, the screen and keypad are reversed as the handset is turned 180 degrees to allow access to each of the two phone accounts in turn from the same touchpad. In addition, the in-built camera, TV-out and mp3 player make the Duo Atom a powerful leisure companion.

Frequency Band: Tri-band(900/1800/1900 MHz)
Dimensions: 109x48x14.5 mm
Memory: 128x64Mbits PGM Memory + 128MBytes Storage Memory
Display: 176x220 262K 1.8� OLED (x2) TBD
Camera: Built-in 3 Megapixels Auto Focus Camera

The phone actually looks fine and is not too big and has some decent specs. I just wonder if this idea will work well...