K770: revealing the new 3G, Cyber-shot, Java Platform 7 (JP-7) phone

On August 14, 2007, Sony Ericsson announced the new K770 mobile Cyber-shot™ phone that supports Java™ Platform 7 (JP-7), making 18 phone series that now support this platform.

The new K770 is a UMTS phone with a 3.2 Megapixel camera, is a slim-line 14.5mm thin and adds to the successful mobile Cyber-shot phone family, which already includes the K550, K790, K800, K810 and K850 phones.

What makes a Cyber-shot phone?
A lot of Sony Ericsson phones have good camera and imaging capabilities. The difference between our other camera phones and Sony Ericsson Cyber-shot phones is the combination of and seemless integration of imaging applications, image quality hardware, easy and intuitive camera user interface, high resolution screen and lighting solutions. This helps the end-user to use their Sony Ericsson Cyber-shot phone like a real digital camera. Yet all Cyber-shot phones are phones first and foremost, and it is this connectivity that enables the sharing of photos and videos.

New K770 Cyber-shot phone in more detail
The K770 is a discreetly styled, UMTS phone with a 3.2 Megapixel camera that offers autofocus, LED photo light and 3x digital zoom. Innovative camera applications include "Photo fix" to further improve the quality of photos, PictBridge™ for PC-free printing via USB to a compatible printer and high-speed Picture blogging for uploading photos to blog websites. The K770 also features illuminated camera icons on the main keypad which light up when in camera mode, allowing the end-user to quickly access camera menu options.

It has the full range of mobile entertainment and business features including video telephony, Memory Stick Micro™ removable storage (up to 1G available), full HTML browser, RSS feed support, 3D gaming, and impressive music and video players.

The K770 is the 18th phone to be based on Sony Ericsson's Java Platform 7 (JP-7) which supports a range of Java programming features for gaming, video streaming and other entertainment, personal and business productivity. Access to the 3.2 Megapixel camera can be achieved through the Advanced Multimedia Supplements API, JSR 234, to let users control the exposure, focus, zoom and frame-by-frame video recording from a Java application.

The K770 will be available during Q4 2007.

Java Platform 7 (JP-7) strengthens camera and image handling, and boosts gaming
Sony Ericsson facilitates porting of applications to many different phone series by continuing its successful Java Platform strategy. Through this approach, several phone models use the same Java ME platform version where JSR implementation and runtime behavior are consistent.

Java Platform 7 (JP-7) helps developers create compelling games and imaging applications for 18 phone models that now includes the new K770. JP-7 supports a range of JSRs, including Advanced Media Supplements (JSR 234), delivers improved performance for 2D and 3D games and supports multiple, simultaneously running Java applications in a single virtual machine.

JP-7 phones also include a feature that enables a MIDlet as a standby application. Just as the end-user can assign pictures and themes as wallpaper, it is now also possible to select Java ME applications for this purpose. This standby MIDlet is handled by the application manager, and is started when the phone enters the standby mode. It is stopped when the end-user selects another wallpaper, theme or picture.