"You have Reached Your Destination": Nokia 6110 Navigator guides Ewan McGregor and Charley Boorman across the 'Long Way Down' finish line
Capetown, South Africa - The Nokia 6110 Navigator, launched in South Africa earlier this week, has proven its capabilities in one of the toughest environments possible -- with Ewan McGregor and Charley Boorman as they took the 'Long Way Down' from Scotland to the southern most tip of Africa on motorcycle. The journey lasted three months and saw the pair ride 24 000km and cross two continents. With the Nokia 6110 Navigator routing the path, best friends Ewan and Charley defied the elements atop customized BMW motorcycles, crossing the finishing line today in Cape Town.
Since those first miles in May 2007 in John O'Groats, Scotland, they have ridden through twenty countries, including Libya, Ethiopia, Sudan, and Rwanda. They have encountered and negotiated blinding sandstorms, searing temperatures, challenging border crossings and extreme riding conditions.
In the struggle to keep on schedule, staying on course and staying in touch has been essential and Nokia has played a pivotal role providing the Nokia 6110 for GPS navigation, map checking, web searches, documenting video, and those all important calls back home.
"The Long Way Down has been an amazing journey and it has been a real privilege to be able to experience these diverse and beautiful places. We've had the opportunity to see such different ways of life to ours and have travelled to remote places very few people have access to. The sense of freedom and exploration has been incredible," says McGregor.
"We were both up for an adventure and Africa has certainly given us that," says Charley. "There have been times when it has been unbelievably hard going but that has been countered by amazing riding and extraordinary people. Africa is a continent full of undiscovered wonder and we both feel incredibly lucky we've been able to experience this together and to have survived with some brilliant stories to tell."
The Nokia 6110 Navigator brings together GPS (Global Positioning System) and AGPS (Assisted Global Positioning System) with always-on mobile connectivity in a feature-rich, compact device. The phone features video calling and sharing functionality, a 2 megapixel camera and a large and bright 2,2" QVGA screen, offering up to 16 million colors. The phone has a talk-time of up to 3,5 hours and a standby time of 11 days.
Editor's notes:
Photography and video footage from Long Way Down can be found at:
Photos:
http://www.nokia.com/A4136017?category=6110n
Video:
http://www.nokia.com/link?cid=EDITORIAL_103347
About Long Way Down
Ewan McGregor and Charley Boorman will take to the road together once more as they bike through Europe and Africa taking the Long Way Down. Along the way they will stop to experience African culture, meet local people and visit UNICEF sites. Starting at John O'Groats and finishing in Cape Town, Ewan and Charley plan on going down the East coast taking in such countries as Libya, Sudan, Ehtiopia, Rwanda and Namibia before reaching South Africa. www.longwaydown.com contains all the latest information on the trip. Producer/ Directors Russ Malkin of Big Earth and David Alexanian of Elixir films will produce the six part TV series for the BBC.
About the Nokia 6110 Navigator
The Nokia 6110 Navigator offers instant and easy-to-use maps, routing and voice guided navigation available with the click of the phone's one-touch Navigator key. Consumers can quickly and easily view their current location on the map, search for destinations, find specific routes, or locate services such as restaurants, hotels or shops that are nearby. Featuring full turn-by-turn 3D navigation, the Nokia 6110 Navigator suggests the best route to follow to reach a location by car or on foot. The Nokia 6110 Navigator also features AGPS (Assisted Global Positioning System) to ensure greater performance and faster positioning.
The Nokia 6110 Navigator comes with a local map pre-installed on the memory card ready for immediate navigation. Additional maps and content - such as traffic information, weather services and travel guides - can be purchased online and transferred to the phone. The maps also show thousands of points of interest, such as restaurants, hotels, shops or other services nearby the location.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
Long Way Down
Mecah O'Meara
Tel. +44 (0)207 467 9248
Fax: +44 (0)207 467 9201
Mobile phone: +44 (0)7816 025286
Switchboard: +44 (0)20 7467 9200
Email: mecah.o'meara@bisslancaster.com
David Wiles
Tel. +44 (0)207 467 9261
Fax: +44 (0)207 467 9201
Mobile phone: +44 (0)7968 700321
Switchboard: +44 (0)20 7467 9200
Email: david.wiles@bisslancaster.com
www.nokia.com
Since those first miles in May 2007 in John O'Groats, Scotland, they have ridden through twenty countries, including Libya, Ethiopia, Sudan, and Rwanda. They have encountered and negotiated blinding sandstorms, searing temperatures, challenging border crossings and extreme riding conditions.
In the struggle to keep on schedule, staying on course and staying in touch has been essential and Nokia has played a pivotal role providing the Nokia 6110 for GPS navigation, map checking, web searches, documenting video, and those all important calls back home.
"The Long Way Down has been an amazing journey and it has been a real privilege to be able to experience these diverse and beautiful places. We've had the opportunity to see such different ways of life to ours and have travelled to remote places very few people have access to. The sense of freedom and exploration has been incredible," says McGregor.
"We were both up for an adventure and Africa has certainly given us that," says Charley. "There have been times when it has been unbelievably hard going but that has been countered by amazing riding and extraordinary people. Africa is a continent full of undiscovered wonder and we both feel incredibly lucky we've been able to experience this together and to have survived with some brilliant stories to tell."
The Nokia 6110 Navigator brings together GPS (Global Positioning System) and AGPS (Assisted Global Positioning System) with always-on mobile connectivity in a feature-rich, compact device. The phone features video calling and sharing functionality, a 2 megapixel camera and a large and bright 2,2" QVGA screen, offering up to 16 million colors. The phone has a talk-time of up to 3,5 hours and a standby time of 11 days.
Editor's notes:
Photography and video footage from Long Way Down can be found at:
Photos:
http://www.nokia.com/A4136017?category=6110n
Video:
http://www.nokia.com/link?cid=EDITORIAL_103347
About Long Way Down
Ewan McGregor and Charley Boorman will take to the road together once more as they bike through Europe and Africa taking the Long Way Down. Along the way they will stop to experience African culture, meet local people and visit UNICEF sites. Starting at John O'Groats and finishing in Cape Town, Ewan and Charley plan on going down the East coast taking in such countries as Libya, Sudan, Ehtiopia, Rwanda and Namibia before reaching South Africa. www.longwaydown.com contains all the latest information on the trip. Producer/ Directors Russ Malkin of Big Earth and David Alexanian of Elixir films will produce the six part TV series for the BBC.
About the Nokia 6110 Navigator
The Nokia 6110 Navigator offers instant and easy-to-use maps, routing and voice guided navigation available with the click of the phone's one-touch Navigator key. Consumers can quickly and easily view their current location on the map, search for destinations, find specific routes, or locate services such as restaurants, hotels or shops that are nearby. Featuring full turn-by-turn 3D navigation, the Nokia 6110 Navigator suggests the best route to follow to reach a location by car or on foot. The Nokia 6110 Navigator also features AGPS (Assisted Global Positioning System) to ensure greater performance and faster positioning.
The Nokia 6110 Navigator comes with a local map pre-installed on the memory card ready for immediate navigation. Additional maps and content - such as traffic information, weather services and travel guides - can be purchased online and transferred to the phone. The maps also show thousands of points of interest, such as restaurants, hotels, shops or other services nearby the location.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
Long Way Down
Mecah O'Meara
Tel. +44 (0)207 467 9248
Fax: +44 (0)207 467 9201
Mobile phone: +44 (0)7816 025286
Switchboard: +44 (0)20 7467 9200
Email: mecah.o'meara@bisslancaster.com
David Wiles
Tel. +44 (0)207 467 9261
Fax: +44 (0)207 467 9201
Mobile phone: +44 (0)7968 700321
Switchboard: +44 (0)20 7467 9200
Email: david.wiles@bisslancaster.com
www.nokia.com
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