3's 'Flext killer'
3 is launching its new Mix&Match tariff on 1 October, which a source said has internally been dubbed as 'Flext' killer.
As tipped by Mobile (31 August), the new deal will offer more value to customers opting for a cheaper handset and will help 3 bolster its margins with customers paying towards their handset.
The tariffs come in 100, 300, 500, 700, 900 and 1,100 bundles and customers can use their allocation in texts or minutes as they choose. For example, a customer on the Mix&Match 300 will have 300 minutes to spend and they can divide it up in texts and minutes as they choose, with each text equalling one minute from the allowance.
The bundles vary between £15 and £27 and customers on all tariffs will get 300 free 3-to-3 minutes and free voicemail.
Customers can choose which handset they want and this will alter the price of the tariff. For example, the Sony Ericsson K610i with the Mix&Match 500 will cost £18 per month. However, choosing the Nokia N95 on the same tariff would cost £30 per month.
'Now we can target consumers with offers that better meet their needs and take share from other operators,' 3 said in a Mix&Match presentation.
Dealers have welcomed the new tariff and said it will rival T-Mobile's Flext. 'I think it is a fantastic set of tariffs and if the customer wants a better handset, now they are going to have to make a contribution,' said one dealer.
source
As tipped by Mobile (31 August), the new deal will offer more value to customers opting for a cheaper handset and will help 3 bolster its margins with customers paying towards their handset.
The tariffs come in 100, 300, 500, 700, 900 and 1,100 bundles and customers can use their allocation in texts or minutes as they choose. For example, a customer on the Mix&Match 300 will have 300 minutes to spend and they can divide it up in texts and minutes as they choose, with each text equalling one minute from the allowance.
The bundles vary between £15 and £27 and customers on all tariffs will get 300 free 3-to-3 minutes and free voicemail.
Customers can choose which handset they want and this will alter the price of the tariff. For example, the Sony Ericsson K610i with the Mix&Match 500 will cost £18 per month. However, choosing the Nokia N95 on the same tariff would cost £30 per month.
'Now we can target consumers with offers that better meet their needs and take share from other operators,' 3 said in a Mix&Match presentation.
Dealers have welcomed the new tariff and said it will rival T-Mobile's Flext. 'I think it is a fantastic set of tariffs and if the customer wants a better handset, now they are going to have to make a contribution,' said one dealer.
source
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