Samsung, LG Set Sights on Middle East, Africa
Samsung Electronics and LG Electronics are set to penetrate markets in the Middle East and Africa.
According to the industry on Sunday, Samsung got nods for the Middle Eastern and African markets by participating in the Gulf Information Technology Exhibition (GITEX), which opened on Saturday in Dubai and goes until Sept. 12.
The Middle East's biggest IT exhibition has brought together some 3,300 companies from 40 countries. Samsung displayed 204 products from 183 categories including items displayed in the 2007 IFA in Berlin recently, including the 70-inch LCD TV, the Duo HD player and the Ultra Edition II mobile phone.
An official from Samsung said, "Owing much to the increase in sales of strategic products such as the Ultra Edition series, our sales of mobile phones in the Middle East and Africa grew to 15 million units from 8 million units last year. And sales of flat-panel TVs are also expected to increase to about 600,000 units this year from 150,000 units in 2006 due to growing popularity of the Bordeaux LCD TV."
Meanwhile, LG held a fashion show accessorizing high-tech products like mobile phones and MP3 players with clothing from famous Middle Eastern designer Waleed Atallah. The show, attended by major distributors and journalists, was held at the Burj Al Arab, a seven-star hotel in Dubai on Saturday.
"We have focused on ways to strengthen the relationship with major business partners in the Middle East and to imprint the LG brand,” Kim Wan-ki, LG Electronics' vice president for the Middle East & Africa, said in a speech. “Now we plan to enhance consumer value around the Middle East starting from Dubai."
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According to the industry on Sunday, Samsung got nods for the Middle Eastern and African markets by participating in the Gulf Information Technology Exhibition (GITEX), which opened on Saturday in Dubai and goes until Sept. 12.
The Middle East's biggest IT exhibition has brought together some 3,300 companies from 40 countries. Samsung displayed 204 products from 183 categories including items displayed in the 2007 IFA in Berlin recently, including the 70-inch LCD TV, the Duo HD player and the Ultra Edition II mobile phone.
An official from Samsung said, "Owing much to the increase in sales of strategic products such as the Ultra Edition series, our sales of mobile phones in the Middle East and Africa grew to 15 million units from 8 million units last year. And sales of flat-panel TVs are also expected to increase to about 600,000 units this year from 150,000 units in 2006 due to growing popularity of the Bordeaux LCD TV."
Meanwhile, LG held a fashion show accessorizing high-tech products like mobile phones and MP3 players with clothing from famous Middle Eastern designer Waleed Atallah. The show, attended by major distributors and journalists, was held at the Burj Al Arab, a seven-star hotel in Dubai on Saturday.
"We have focused on ways to strengthen the relationship with major business partners in the Middle East and to imprint the LG brand,” Kim Wan-ki, LG Electronics' vice president for the Middle East & Africa, said in a speech. “Now we plan to enhance consumer value around the Middle East starting from Dubai."
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Thnx alot 4 info
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