Test your UIQ 3 applications live at the Symbian Smartphone Show

There's never been as many UIQ 3-based phones available on the market at one time as in Q4 2007. The Sony Ericsson M600, P1, P990 and W950 and Motorola Z8 are already out there with Sony Ericsson's new W960 Walkman® phone about to join them. UIQ 3 is a powerful platform that lets you run the same application on phones with a variety of different form factors without any modifications. This year's Symbian Smartphone Show (October 16-17, 2007) gives you the chance to run your UIQ 3 .SIS files on UIQ 3-based phones and use the available technical support teams to get any programming issues resolved.

Here's a snap-shot of Sony Ericsson's activities at the show, with more details lower down the page:

- Bring your UIQ 3 app and get it tested: UIQ 3-based apps share the same code lines so run on potenially UIQ 3-based phones. Bring your .SIS file to the Sony Ericsson or UIQ Technology booth, run it on UIQ 3-based phones and use the technical support staff at Sony Ericsson Developer World's Developer Zone to get any issues resolved.

- Visit booths, check out new phones and attend speaker sessions: Sony Ericsson and UIQ Technology have adjoining exhibition space, sharing UIQ Platform information, access to partners and demonstrations of the new Sony Ericsson W960 Walkman phone and P1 smartphone. You can also hear experts speak at the show, including Sony Ericsson's Corporate Vice President and Chief Technology Officer, Mats Lindoff giving his keynote speech.

- Developer pub night: enjoy a beer with experts from Sony Ericsson, Motorola and UIQ Technology, October 15.


Developer pub night: register here
The night before the Symbian Smartphone Show, Sony Ericsson Developer World is jointly hosting a pub evening with UIQ Technology and Motorola exclusively for developers and partners. Take this chance to enjoy a beer or two with other prominent developers, chat with experts from all three companies about all things UIQ and play with UIQ 3-based phones from both Sony Ericsson and Motorola. Don't forget to bring your UIQ 3 applications so you can show them off:

When: October 15, 2007 from 18:00 onwards
Where: London, UK
How: A registration form will be avaiable here during the next few days, so please check back.

Test your UIQ 3 apps and attend expert speaker sessions
In addition to visiting our booth to exchange ideas with the Sony Ericsson team and experience the W960 and P1 phones up-close, you can also try out your .SIS files onto UIQ 3-based phones.

The UIQ 3 platform allows developers to potentially target all UIQ 3-based phones using one single codeline. Applications will automatically receive the look and feel of the phone they run on without the need to write extra code for it. We also have a Developer Zone area with live technical support by the Sony Ericsson Developer World team where you can get your questions answered and any programming issues resolved.

The Symbian Smartphone Show runs from October 16-17, 2007 and here are the times when you can hear more about Sony Ericsson's UIQ 3-based phones, the UIQ Platform and new Developer World services:


Keynote session, free to attend

- Mats Lindoff, Corporate Vice President and Chief Technology Officer, Sony Ericsson
- Topic: 2012: A mobile odyssey
- October 16, at 11:40-12:05
- Mats Lindoff will be asking the following questions during his keynote session:
- What communication devices will you have in your pocket 2012?
- What is happening in research labs today that will be in our cell phones in 2012?
- How will we communicate 2012?


Here & Now track, session speaker

- Ulf Wretling, General Manager and Head of Content Planning & Management, Sony - Ericsson.
- Topic: UIQ business and fun
- October 16, at 15:50
- Discussing applications in the context of the UIQ Platform, Ulf Wretling will be talking about the next generation mobile music experience, how to find your way around the world and keeping your email at your fingertips.


Developer Zone - Sony Ericsson Developer World Tech Support Live!

- October 16-17, running throughout the show
- At our Developer Zone you'll find members of the Developer World team ready to answer your questions and to diagnose UIQ 3 programming problems with live technical support.
- The team will also show latest services and resources from Sony Ericsson Developer World to keep you up-to-date.
- Bring your Sony Ericsson UIQ 3-based phone with you as we are offering on-site firmware updates.
- Sony Ericsson's booth is linked to UIQ Technology's giving delegates the opportunity to learn as much as they can about the UIQ Platform. You can hear from UIQ Technology during the following session:


Symbian Developer Network Live! session speaker

- Sebastien Peirone, Developer Communications Manager, UIQ Technology
- Topic: Maximize your ROI with UIQ 3
- October 16, at 15:00
- Sebastien Peirone will be demonstrating the flexibility of the UIQ 3 platform by explaining how one piece of application code can run on five phones from two different manufacturers, outlining the beneficial impact on development costs and giving practical guidelines for application design.