Nokia Ad Business to Power Mobile Advertising for Handmark
Boston, MA, USA - Nokia Ad Business today announced it is working with Handmark, a leader in mobile media, to provide an end-to-end mobile advertising solution for its Pocket Express mobile data application. As part of its turnkey mobile advertising services, Nokia will provide ad serving, participate in media sales, and offer additional mobile solutions for advertisers.
Nokia Ad Business was formed when Nokia acquired mobile advertising leader Enpocket on Oct. 5, 2007. This acquisition enables advertisers to reach more than 100 million mobile consumers. By collaborating with Nokia Ad Business, Handmark will leverage the Nokia Ad Platform to serve ads in its Pocket Express mobile service, reaching millions of mobile professionals.
"Pocket Express is largely comprised of high income business professionals -a very desirable audience for advertisers," said Douglas Edwards, Handmark co-founder and CMO. "With the help of Nokia Ad Business, we are able to offer advertisers a unique opportunity to reach this attractive demographic on their most personal device."
The program will launch early next year, and will serve as a new revenue stream for Handmark.
"We are pleased to work with high quality mobile content publishers like Handmark," said Vice President and Head of Nokia Ad Business Mike Baker. "Nokia's vision for mobile advertising is to build an open advertising marketplace that is brand safe. Handmark is a great addition to our media offering."
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. www.nokia.com
About Nokia Ad Business
Nokia Ad Business combines the recently acquired Enpocket, the global leader in mobile advertising, together with Nokia Ad Service and Nokia Advertising Connector, to build the world's largest open marketplace for mobile advertising. Nokia Ad Business offers advertisers unrivalled reach to global audiences through advertising on premium advertising network and provides brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Nokia Ad Business delivers high return-on-investment (ROI) mobile advertising experiences.
About Handmark
Handmark® is a global leader in the development and distribution of mobile media, focused on creating and delivering consumer-friendly access to the best news, reference, and information content for mobile phones and other wireless handhelds including BlackBerry®, Palm® Treo(TM), Symbian and Windows Mobile® devices. Handmark signature products, including the award-winning Pocket Express(TM), transform ordinary handsets into powerful business and entertainment tools. The company manages distribution partnerships around the world with major device manufacturers and operators. These partnerships, along with its technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, EA Mobile and Zagat Survey as well as all major U.S. mobile operators, play a large part in the company's growth and success. Handmark has offices in London, UK; as well as in the U.S. in Kansas City (world headquarters); San Francisco; Atlanta; New York; and Dallas. For more information, visit www.handmark.com.
Media enquiries:
Nokia, Americas
Communications
Tel. +1 972 894 4573
Email: communication.corp@nokia.com
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
www.nokia.com
Nokia Ad Business was formed when Nokia acquired mobile advertising leader Enpocket on Oct. 5, 2007. This acquisition enables advertisers to reach more than 100 million mobile consumers. By collaborating with Nokia Ad Business, Handmark will leverage the Nokia Ad Platform to serve ads in its Pocket Express mobile service, reaching millions of mobile professionals.
"Pocket Express is largely comprised of high income business professionals -a very desirable audience for advertisers," said Douglas Edwards, Handmark co-founder and CMO. "With the help of Nokia Ad Business, we are able to offer advertisers a unique opportunity to reach this attractive demographic on their most personal device."
The program will launch early next year, and will serve as a new revenue stream for Handmark.
"We are pleased to work with high quality mobile content publishers like Handmark," said Vice President and Head of Nokia Ad Business Mike Baker. "Nokia's vision for mobile advertising is to build an open advertising marketplace that is brand safe. Handmark is a great addition to our media offering."
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. www.nokia.com
About Nokia Ad Business
Nokia Ad Business combines the recently acquired Enpocket, the global leader in mobile advertising, together with Nokia Ad Service and Nokia Advertising Connector, to build the world's largest open marketplace for mobile advertising. Nokia Ad Business offers advertisers unrivalled reach to global audiences through advertising on premium advertising network and provides brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Nokia Ad Business delivers high return-on-investment (ROI) mobile advertising experiences.
About Handmark
Handmark® is a global leader in the development and distribution of mobile media, focused on creating and delivering consumer-friendly access to the best news, reference, and information content for mobile phones and other wireless handhelds including BlackBerry®, Palm® Treo(TM), Symbian and Windows Mobile® devices. Handmark signature products, including the award-winning Pocket Express(TM), transform ordinary handsets into powerful business and entertainment tools. The company manages distribution partnerships around the world with major device manufacturers and operators. These partnerships, along with its technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, EA Mobile and Zagat Survey as well as all major U.S. mobile operators, play a large part in the company's growth and success. Handmark has offices in London, UK; as well as in the U.S. in Kansas City (world headquarters); San Francisco; Atlanta; New York; and Dallas. For more information, visit www.handmark.com.
Media enquiries:
Nokia, Americas
Communications
Tel. +1 972 894 4573
Email: communication.corp@nokia.com
Nokia
Communications
Tel. +358 7180 34900
E-mail: press.office@nokia.com
www.nokia.com
Posts
No comments: