8/4/16

Designers come out for Apple in patent fight with Samsung

Apple Inc (AAPL.O) deserved the hundreds of millions of dollars in damages Samsung Electronics Co Ltd (005930.KS) paid for infringing patented designs of the iPhone because the product's distinctive look drives people to purchase it, a group of design industry professionals told the U.S. Supreme Court on Thursday.

Setting up a clash with a number of Silicon Valley companies that have come out on the side of Samsung, more than 100 designers and educators signed on to a new court brief supporting Apple.

They include famous fashion names Calvin Klein, Paul Smith and Alexander Wang, the industrial design director at Parsons School of Design, the design director for Bentley Motors, and Tony Chambers, the editor-in-chief of Wallpaper magazine.

Samsung has appealed to the Supreme Court part of the $548 million it paid Apple last December related to a jury verdict from 2012. Samsung says the $399 million of that amount that was awarded for copying the designs of the iPhone's rounded-corner front face, bezel and grid of icons is excessive and contributed only marginally to a complex product.

Apple sued in 2011, claiming the South Korean electronics company stole its technology and ripped off the look of the iPhone.

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