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Samsung Develops Single-Chip RFID Reader for Mobile Devices

Samsung (News - Alert) Electronics Co., Ltd. has announced the development of its new single-chip radio frequency identification (RFID) reader for mobile devices.

RFID has been designed for a UHF range of 900MHz, and it integrates an analog front end, a base-band modem, a processor, and a memory chip. The chip’s 6.5mm x 6.5mm small form factor and low power consumption level of 850mW are said to be ideal for mobile applications.

Samsung states that Embedded RFID reader chips can provide consumers with product or service information retrieved from RFID tags incorporated in items such as movie posters, clothing, and museums or tourist exhibits.

Dr. Chilhee Chung, senior vice president at Samsung Electronics’ System LSI division, pointed out that as per market research firm RoA Group, the global demand for mobile RFID is expected to grow from $26.9 billion in 2007 to $701 billion by 2010, for a compound annual growth of 196 percent.

Mentioning that that his company is enabling anytime, anywhere mobile access to information, Chilhee added in a press release, “Our mobile RFID single-chip technology is an important step in the evolution of ubiquitous computing environments.” He also said that RFID chip reader systems will allow consumers to pull context-specific information into their mobile devices while on the go.

The new chip can be embedded into devices such as mobile handsets and handheld readers used in retail stores. However, initially the major application for Samsung’s new RFID reader chip is expected to be in card-type readers that plug into mobile handsets.

Samsung Electronics is a provider of semiconductor, telecommunication, digital media and digital convergence technologies. The company reportedly employs approximately 138,000 people in 124 offices in 56 countries, and it consists of five main business units: digital media business, LCD business, semiconductor business, telecommunication network business, and digital appliance business.

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