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Sony Ericsson Unveils Winners of the 2007 Content Awards

London, UK – December 18, 2007 – Celebrating the continued advancements in mobile applications, Sony Ericsson today revealed the winners of its first-ever Content
in a virtual ceremony hosted on the company’s website www.sonyericsson.com/contentawards. Nominated in the categories of Gaming, Imaging, Productive Mobility, Music & Audio and Themes & Graphics, the winners of the 2007 Sony Ericsson Content Awards were chosen by a jury of content industry professionals and judged upon ease-of-use, entertainment factor, mobile innovation, functionality and audio performance. Sony Ericsson also announced the winner of a “Special Recognition Award” honoring a content creator who made the best use of the functionality within the company’s mobile phones.

The winners of the 2007 Sony Ericsson Content Awards are:

Gaming –RealNetworks’ Mobile Games’ Studio Mr.Goodliving – “Playman Extreme Running”
Imaging - BitCycle – “Pull Face Image Manipulator”
Productive Mobility - Opera – “Opera Mini 4.0”
Music& Audio - Gracenote – “Track ID”
Themes & Graphics - Metronize/Clavitones – “The Geeks themes and graphics”
The “Sony Ericsson Special Recognition Award” honoring the best use of the functionality available in Sony Ericsson’s phones was given to Vringo for its “video ring signals” application within the Imaging category.

“We are excited to present the 2007 Sony Ericsson Content Award winners,” said Ulf Wretling, Head of Sony Ericsson Developer World and Communications. “Looking at all the award nominees has been extremely interesting and the excellent work that we have seen proves that the third-party content industry is thriving and full of innovation and drive. Today a mobile phone is more than just a communications tool; it is a multifunctional lifestyle device. In working with the most creative and innovative third-party content creators in the world, Sony Ericsson continues to give consumers unparalleled access to a broad variety of engaging and user-friendly content. We look forward to hosting next year’s awards and seeing the continued mobile innovations.”

Roger Entner, Senior Vice President of IAG Research and Content Award jury member within the Productive Mobility category added, “I had the opportunity to review and experience first-hand the innovative achievements that the nominees had to offer. Each and every product exemplifies the telecommunications landscape of the future, and I enjoyed the opportunity to participate in these awards.”

To learn more about the Content Award jury’s thoughts on all of this year’s winners, please visit www.sonyericsson.com/contentawards

This year’s winners, and many of the nominees have been chosen to be preloaded on selected Sony Ericsson phones. In addition, these applications are available through the company’s popular PlayNow™ download service, as well as the online retail channels Fun & Downloads and the Sony Ericsson Application Shop.

PlayNow™ is Sony Ericsson's popular over-the-air (OTA) download service, available directly from the menu on most Sony Ericsson phones. On November 6, 2007, Sony Ericsson revealed a first glimpse of its new PlayNow™ arena, which marks the latest evolution of the PlayNow™ experience. The new PlayNow™ arena provides end-users with an expanded content catalog, accessible via both the phone and computer, and uniquely integrates the TrackID™ music recognition service. Introduction of the enhanced PlayNow™ service starts in selected markets from Q2 2008 with continuous roll-out during the year.

Application Shop
The Sony Ericsson Application Shop offers end users a wide range of applications for our Symbian/UIQ-based phones in one easy-to-find place. Any correctly compiled, tested and Symbian Signed SIS file can be submitted. The shop is an effective go-to-market channel for Symbian/UIQ developers focusing on Sony Ericsson phones.

Fun and Downloads
Fun & Downloads is a Sony Ericsson web portal and WAP service that offers downloads for our phones. With a focus on fun and entertainment, the content offering includes ring tones, images, video clips, wallpapers, themes, animated content and games for a wide range of Sony Ericsson phones. Fun & Downloads content varies by country and geographical region. The portal has a mix of branded, premium and free downloads, as well as on-line tools and services.

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