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GN Netcom Unveils New Luxury Headset at CES 2008

Jabra JX20 Pura headset epitomizes premium lifestyle with sleek anodized titanium

LAS VEGAS -- GN Netcom, the world leader in innovative headset design, today introduces the Jabra JX20 Pura - Titanium Edition Bluetooth headset at the 2008 Consumer Electronics Show. To enhance and simplify the life of luxury, this first-class headset focuses on authentic materials, intuitive technology, outstanding comfort and excellence in audio.

World-renowned European designer Jacob Jensen built on the legacy of the Jabra JX10 headset, while capitalizing on the inherent virtues of authentic titanium: power and elegance.

"In his signature style, Jacob Jensen combined sleek lines, strict symmetry and the striking contrast of materials to create this elegant headset," said Matt Baker, vice president, Marketing, North America, GN Netcom. "The body of brushed anodized titanium is offset by a deep-black, high-gloss trim. The resulting Jabra JX20 Pura is easy-to-wear and embodies luxury and mobility, class and convenience."

The intuitive, cutting-edge technology provides a unique, pleasing user experience. Designed to seamlessly enhance the premium lifestyle without intruding, the small, light-weight headset can be compared in convenience, portability and comfort to a designer wrist-watch. In fact, the Jabra JX20 Pura weighs less than half an ounce. The ear-piece maximizes comfort and conveniently rotates to switch the device on and off, preserving the integrity of the design. Recognizing that one size does not fit all, the ear-hook is offered in two sizes along with ear-gel choices, empowering each user to select the most comfortable fit.

Every detail of the premium headset has been considered to ensure consistent design and style. A discreet white-light LED tells users about the status of their headset and uses soft light and minimal color to ensure purity of the design. Even the packaging and desk-stand are exclusively designed by Jacob Jensen to match the headset and create an experience that demonstrates the power of elegance.

Intended for mobility, up to six hours of continuous talk-time
untethers users from their desks while the one-touch controls allow them to conveniently communicate, whether at the office or with arms full of luggage at the airport. When additional power is necessary, the JX20 Pura can be charged simply using a PC via a USB cable or in the car.

As for sound quality, the crystal-clear sound created by Digital Sound Processing technology replicates a face-to-face conversation. The intelligent volume control automatically adjusts to ensure that the volume is always comfortable, no matter how loudly or softly the person on the other end is speaking.

Jabra JX20 Pura features and specifications:
-- Up to 6 hours talk-time
-- Uniquely designed removable ear hook
-- Improved ear gel for supreme comfort
-- Bluetooth 2.0 & Auto-pairing
-- Adaptive sound
-- Digital sound enhancement via DSP
-- BC 05 MM profile
-- Intelligent premium desk-stand
-- Optional charging from PC via USB
-- Mechanic turns on/off
-- Charging interface micro USB-B
-- Premium necklace matching the headset

Recommended retail price for Jabra JX20 Pura: $179USD

About GN Netcom
Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Store Nord A/S has been
helping people communicate since 1869 and is a listed company on the Copenhagen Stock Exchange.

GN Store Nord's headset business, including all subsidiaries, has
changed its name to GN Netcom. The name change does not effect GN Netcom's product branding. All products will continue to be branded and marketed under the Jabra brand.

For further company information, please visit http://www.jabra.com

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