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Huge global growth in SMS continues over the new year period

SMS popularity shows no sign of slowing as billions do not ring in the New Year - but text instead

Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, today announced that according to their figures, global SMS traffic over the 2007/2008 New Year period increased by 30 per cent compared to the same period last year. Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year – of which more than 23 billion were successfully processed through Acision’s systems.

These statistics clearly illustrate the increasing role in the communication habits of billions of people that SMS continues to play.

Growth was strong in both mature and emerging markets – in Portugal, SMS traffic almost tripled across the festive period compared to last year and Dutch operator KPN saw its messaging traffic double on New Years Eve. However the most astounding growth figures came from developing markets, where India’s 220 million mobile subscribers sent over a billion text messages – a 300 per cent increase to their day to day traffic levels. The Philippines retained its title as the text messaging capital of the world - sending a remarkable 1.39 billion text messages from a subscriber base of just 50 million.

Steven van Zanen, Head of Messaging Futures, Acision said: “Messaging represents a significant slice of mobile operator revenues, and events like New Years Eve demonstrate how critical it is for operators to ensure a reliable and speedy service. One of our operator customers’ infrastructure operated under peaks of 19,000 messages sent per second without congestion or delay. The New Year figures are eagerly anticipated each year and this year’s record traffic levels again do not disappoint.”

Acision is the partner of choice in high volume mobile data services for the world’s leading network operators and service providers, with over 50% of global messaging traffic generated through the company’s platforms.

NOTES TO EDITORS
About Acision
Acision is the messaging and charging company of choice for more than 300 network operators and service providers, supporting over one and a half billion customers worldwide. With over 50% of global text and multimedia messaging traffic generated through its platforms, Acision’s mobile data services expertise includes text messaging, multimedia messaging, IP messaging, mobile internet, mobile advertising, IP voicemail and IP videomail. Acision’s payment systems have processed more than US $100 billion, providing sophisticated real-time charging and removing the boundaries between prepaid and postpaid subscriptions. Helping operators to grow their mobile data revenues for over 43 years, Acision has a detailed understanding of what it takes to bring innovative services to full mass market adoption.

Privately owned by an equity consortium led by Atlantic Bridge Ventures and Access Industries, Acision is a half billion dollar company, working with customers in 135 countries across six continents. More information is available at www.acision.com

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