Sony Ericsson celebrates luxury and style with its new golden handset

Sony Ericsson introduces a touch of luxury to its design-led range. The ultra vibrant and sassy Precious Gold T650i is a beautifully crafted object for style leaders everywhere.

The new sleek exclusive addition to the range has the same stylish attributes as its predecessors but with an opulent addition - an 24 carat gold plating that encases the screen and scratch-resistant mineral glass display making the T650i one of the ultimate luxury icons to own.

With a crisp and clear 1.9-inch screen and a variety of unique light effects that move from screen to keypad to the back of the phone in seamless waves, the 12.5 mm slim phone demonstrates exquisite attention to detail that will leave you wanting to reach out and touch the phone.

Available in Growing Green, Midnight Blue, Eclipse Black and the newly announced Precious Gold, the Sony Ericsson T650i isn't just a stunning face; it also features intuitive light animations that appear only at special times of the year. Valentine's Day is marked by the subtle integration of amorous hearts into the wallpaper display and come January 1, a celebratory star burst appears to welcome in the New Year; making personalization into a personal surprise.

And for style-watchers everywhere, the T650i doesn't force you to compromise because it also boasts state-of-the-art technology such as a 3.2 megapixel camera with auto focus, enhanced browsing capabilities and to ensure a great listening experience, the built-in media player incorporates the latest Bluetooth™ technology so music can be streamed in stereo directly from phone to a specially created pink and gold headset.

Elie Otaki, Marketing Manager of Sony Ericsson-Middle East and North Africa, said:

'The new Sony Ericsson T650i in Precious Gold will appeal to those who appreciate the finer things in life. Our decision to create a phone with real gold plating and rose-coloured casing evolved from a consumer's request for a mobile that was like a piece of her jewellery - glamorous, expensive and exquisite in quality.'

A design statement which begs to be noticed, touched, held and owned - the new Sony Ericsson T650i in Precious Gold is a true object of desire.

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