Sony Ericsson grows relationship with McCann Erickson
London, UK – 16 January 2008 – Sony Ericsson today announced that it would be extending its current relationship with external partner agencies to McCann Erickson London to include its worldwide advertising and communications brief.
“We have very ambitious goals for the Sony Ericsson brand,” said Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson based in London. “Moving forward, we are looking at increased integration across all of our marketing disciplines including online, print, TV and retail as well as greater consumer engagement. McCann Erickson has a deep understanding of how this works and can help us to grow the brand globally even further.”
McCann Erickson London worked with Sony Ericsson in the past on a campaign to launch a new range of phones. This latest announcement sees the renewal of a dialogue between Sony Ericsson and McCan Erickson which began a few years ago.
McCann Erickson will work closely with the Sony Ericsson team in London and will focus on global campaigns Dee Dutta added, “Saatchi and Saatchi have done a good job for us so far, especially at a regional level, and they will continue to be a partner of Sony Ericsson.”
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com
“We have very ambitious goals for the Sony Ericsson brand,” said Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson based in London. “Moving forward, we are looking at increased integration across all of our marketing disciplines including online, print, TV and retail as well as greater consumer engagement. McCann Erickson has a deep understanding of how this works and can help us to grow the brand globally even further.”
McCann Erickson London worked with Sony Ericsson in the past on a campaign to launch a new range of phones. This latest announcement sees the renewal of a dialogue between Sony Ericsson and McCan Erickson which began a few years ago.
McCann Erickson will work closely with the Sony Ericsson team in London and will focus on global campaigns Dee Dutta added, “Saatchi and Saatchi have done a good job for us so far, especially at a regional level, and they will continue to be a partner of Sony Ericsson.”
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com
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