Motorola Continues to Rock Hollywood’s Elite
ROKR™ E8 Makes a Fashion Statement with Top Nominees
Los Angeles, CA – February 6, 2008 – Motorola will deliver the ultimate in music luxury when it hits the red carpet and debuts the ROKR E8 in true Hollywood style. Continuing its yearly tradition, Motorola presented each of the Academy Award® nominees in the directing and four acting categories with the not-yet-available ROKR E8 – making them the first U.S. consumers to experience the product.
Each nominee received their ROKR E8 in a personalized, custom-made box. Keeping up with the latest red carpet trends, the ROKR E8 arrived encased in a keepsake box wrapped in an iridescent faux iguana print with a contrasting, yet complimentary, textured inside. Female nominees received a fashionable fuchsia colored box (with a rose pink interior), while the male nominees received a handsome cobalt colored blue (with a dusty blue interior) box. Each box was personalized with the nominee’s name and category.
The nominees also received the Motorola S9-HD™ headset, giving them a wireless music experience. The Motorola S9-HD is the new benchmark of wireless music powered by Bluetooth® wireless technology[1] and enhanced with high-definition audio and ear buds that reduce background noise and improve comfort. The unique behind-the-head design creates a secure and stable fit, plus easy to use controls for track selection, volume, play/pause and send/end that allows the user to manage music and calls from the headphones.
Motorola designed ROKR E8 to deliver an uncompromised consumer experience for music or talk. Using breakthrough and patented pending ModeShift technology which presents which presents users with only the controls they need, at the time they need them, magically transforming from music player to phone with the touch of a button.
When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power on the device and it presents a virtual numbered keypad on the front surface. With one “press” of the virtual music key, the phone keypad disappears and control keys for the music player – play, pause, fast forward and rewind – appear in its place.
ROKR E8 marks the debut of the new FastScroll™ navigation wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music (music mode), contacts (phone mode), calendar (phone mode), or multimedia (imaging mode) content. With 2GB of internal memory and optional external memory up to 4GB, you can take your music wherever you go. Music transfers quickly with USB 2.0. The device is compatible with Windows Media Player 11 on the PC, which also provides access to more than 200 online music stores.
In phone mode, ROKR E8 provides outstanding voice quality using Motorola CrystalTalk technology. The powerful device can receive calls while downloading2 or playing music, text messaging[1], surfing the Web2 or taking pictures. Quality construction and materials help make ROKR E8 durable and reliable, and a high gloss front, aluminum soft back, spun metal side keys and engraved banding offer the modern style expected from Motorola.
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
Los Angeles, CA – February 6, 2008 – Motorola will deliver the ultimate in music luxury when it hits the red carpet and debuts the ROKR E8 in true Hollywood style. Continuing its yearly tradition, Motorola presented each of the Academy Award® nominees in the directing and four acting categories with the not-yet-available ROKR E8 – making them the first U.S. consumers to experience the product.
Each nominee received their ROKR E8 in a personalized, custom-made box. Keeping up with the latest red carpet trends, the ROKR E8 arrived encased in a keepsake box wrapped in an iridescent faux iguana print with a contrasting, yet complimentary, textured inside. Female nominees received a fashionable fuchsia colored box (with a rose pink interior), while the male nominees received a handsome cobalt colored blue (with a dusty blue interior) box. Each box was personalized with the nominee’s name and category.
The nominees also received the Motorola S9-HD™ headset, giving them a wireless music experience. The Motorola S9-HD is the new benchmark of wireless music powered by Bluetooth® wireless technology[1] and enhanced with high-definition audio and ear buds that reduce background noise and improve comfort. The unique behind-the-head design creates a secure and stable fit, plus easy to use controls for track selection, volume, play/pause and send/end that allows the user to manage music and calls from the headphones.
Motorola designed ROKR E8 to deliver an uncompromised consumer experience for music or talk. Using breakthrough and patented pending ModeShift technology which presents which presents users with only the controls they need, at the time they need them, magically transforming from music player to phone with the touch of a button.
When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power on the device and it presents a virtual numbered keypad on the front surface. With one “press” of the virtual music key, the phone keypad disappears and control keys for the music player – play, pause, fast forward and rewind – appear in its place.
ROKR E8 marks the debut of the new FastScroll™ navigation wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music (music mode), contacts (phone mode), calendar (phone mode), or multimedia (imaging mode) content. With 2GB of internal memory and optional external memory up to 4GB, you can take your music wherever you go. Music transfers quickly with USB 2.0. The device is compatible with Windows Media Player 11 on the PC, which also provides access to more than 200 online music stores.
In phone mode, ROKR E8 provides outstanding voice quality using Motorola CrystalTalk technology. The powerful device can receive calls while downloading2 or playing music, text messaging[1], surfing the Web2 or taking pictures. Quality construction and materials help make ROKR E8 durable and reliable, and a high gloss front, aluminum soft back, spun metal side keys and engraved banding offer the modern style expected from Motorola.
About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
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