Sony Ericsson puts ‘your life in a clamshell’ with the new Z770 web-enabled phone

The new Sony Ericsson Z770 is a powerful web enabled phone designed to keep you up- to-date with the latest headlines, your favourite website and your email inbox.

Barcelona, Spain – 10th February 2008 – Sony Ericsson today announced the launch of the new Z770, an elegant clamshell phone optimised for the web and benefiting from HSDPA data speeds. This classic-looking clamshell phone offers capabilities beyond expectation. It is designed to make it straightforward to surf the web or receive the latest news, and the ‘email set-up wizard’ makes it simple to access your inbox. The Z770 can also be connected directly to a laptop (via USB cable) and can be used as a modem.

“The Z770 is deceptively powerful for such a compact clamshell phone,” said Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “It appeals to busy people who demand hassle-free email and high quality Web access on the move. These people need to be in-touch, need to be on top of their email, but don’t necessarily want a smartphone or PDA. The Z770 is the uncomplicated answer.”

Z770 phone – Gets you online with effortless style

- Easy email set-up – for ultimate convenience
- High-speed web access and intuitive navigation features for fast web browsing
- Google™ Maps for Mobile – receive step-by-step directions on your screen to your destination

Style in your pocket
A compact, reliable phone that helps you juggle work, home, friends and family. With HSDPA technology providing fast data speeds, the Z770 provides multiple methods of communication whether it’s for a business matter or just staying in touch with the family. This phone combines up to 8.5 hours talk time with easy email set-up and fast internet access. This makes the Z770 a versatile phone for those that have a hectic lifestyle both at work and at home with the family.

Your inbox in your hand
The Z770 makes it easier than ever before to access your email. Even if you’re a technical novice you can access Web email (Hotmail, Yahoo etc) and retrieve mail, straight from your phone. And with Exchange ActiveSync™, you can even configure your phone to have work emails pushed straight to your phone, making it easier than ever to stay in touch on the move.

Choose how you want to get online
The Z770 gives you online access, however you choose to get there. Surf the web or retrieve email directly on your phone when you’re in a cab. And when you’re in the hotel lobby, connect the Z770 to your laptop (via USB Cable) and use it as a modem to access the web on your computer.

Once online, web browsing on the Z770 is easy thanks to the Magnetic Mouse Pointer that is controlled by the navigation key. The key changes the icon depending on its position on the Web page (i.e. from text input to pointer or to link). Plus, pan and zoom into an area you’re interested in for easy reading on the good-sized (2.2”) screen.

Stay up-to-date
The Z770 offers you all the information you need, right at your fingertips. Receive RSS feeds from news or entertainment websites as the action happens. Or simply click on the RSS tile, or ‘widget’, for instant access to your favourite webpage from your phone’s desktop (or standby screen). In addition, the Z770 has a useful built-in weather forecast application, allowing you to receive regular weather updates and plan your long weekend accordingly.

As well as receiving the latest news and weather forecasts, you can also keep loved ones informed about your own news. Snap a photo on the Z770 and upload it instantly to your own blog site.

Stay in touch in your car
You don’t need to hold the phone in your hand to get the best out of the Z770. With the Bluetooth ™ Handsfree HCB-150, also announced today, you can catch-up with your client or family in your car while staying focused on the road. The HCB-150 also features a convenient text to speech feature; the HCB-150 verbally alerts you who is calling. The HCB-150 has a talk time of up to 25 hours and 700 hours standby time- long enough to last for quite a few trips!

The Z770 is a UMTS/HSDPA 2100 and GSM/EDGE 900/1800/1900 phone that will be available in Vogue Red, Graphite Black and Exquisite Gold in selected markets from Q2 2008.

The Bluetooth™ Car Speakerphone HCB-150 will be available globally from Q2 2008