3/3/08

Crocs Europe introduces innovative mobile accessory line


Den Haag, 3 March 2008

On 1 May 2008 Crocs Europe will introduce an exciting new line of mobile device cases. The Crocs™ o-dial phone case integrates the vibrant colour and fashion statements for which Crocs is known into a fun and functional electronics accessory. The Crocs™ o-dial will be available in Germany, UK, Austria, Finland, France, Italy, Greece and Spain, other European countries will follow.

The universally-sized mobile device cases are designed to share the look and feel of the popular Crocs™ Cayman shoe model. Far from being a novelty item, the Crocs™ o-dial phone cases offer much more than a standard fashion phone sheath. With patent pending features like an adjustable strap concept for security and carrying convenience, along with a strong plastic clip for easy attachment to a waistband, belt or backpack, each case comes packaged with a lanyard for yet another way to carry the product everywhere. The raised inside surface is designed to protect electronic device faces, and an internal accessory sleeve makes the Crocs™ o-dial phone case the perfect way to carry other everyday items like I.D., credit cards, cash and more. Crocs™ o-dial phone cases are a great fashion accessory for kids, teens and adults who want to carry that Crocs style wherever they go.


The Crocs™ o-dial phone cases are available in eight colours: black, silver, red, grape, fuchsia, celery, cotton candy and turquoise. Along with these great colours, the Crocs™ o-dial phone cases are Jibbitz™ charm ready - the perfect way to personalize a cell phone or music player, because that’s what the holes are for!

For development and manufacturing support on the project, Crocs contracted with mobile accessory leader Nite Ize, Inc.
Retail price: € 9.95

About Crocs

Crocs is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand. All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.

In 2006, the company acquired Jibbitz, LLC, a unique accessory brand with colourful snap-on products specifically suited for Crocs™ shoes. Today, more than 1,200 Jibbitz™ charms and designs are available to consumers for personalizing and customizing their Crocs™ footwear.

Crocs™ shoes are sold in more than 90 countries and come in a wide range of colours and styles. Please visit www.crocs.eu for additional information.

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