Moxair Demonstrates 30 Percent Increase in System Level Battery Life on Mobile Phones Using the Texas Instruments OMAP(TM) Platform in the TI Booth at
Moxair PowerPure Technology Enables Increase in System-Level Battery Life with No Increase in System Cost
LAS VEGAS, /PRNewswire/ -- Moxair, Inc. announced that in the TI booth at CTIA, Moxair is demonstrating its PowerPure technology on TI's OMAP(TM) processor to reduce the power consumption of backlit LCD mobile phone displays. By utilizing the Moxair technology, system makers can expect greater than 30 percent overall system battery life improvements in mobile phones and other portable devices using the TI
OMAP processor in applications which are video, graphics, and image
intensive. TI is demonstrating the Moxair technology on a Nokia N810 device
with an incremental 2.5 hours of battery life over a standard device not
using Moxair technology. As mobile phones become increasingly used for
video playback (movies and streaming TV), games, and photographs, the power
consumption of the system is increased by constant use of the backlight.
Moxair technology dynamically reduces the backlight power consumption by up
to 70 percent while maintaining the original image quality. TI is one of
the largest manufacturers of mobile phone chips and TI customers may
utilize Moxair technology with no impact on the system hardware cost.
"The Moxair PowerPure technology provides an extraordinary level of
power savings at an uncompromised level of display quality," stated Markus
Tremmel, worldwide wireless ecosystem manager for TI. "We are delighted to
be the first semiconductor vendor to demonstrate this technology on the
industry-leading OMAP processor."
"We are pleased to be working with such a leading technology
organization on the first implementation of Moxair technology on mobile
phones," said Anurag Bist, co-founder and CEO of Moxair. "The combination
of the TI OMAP processor and the Moxair PowerPure technology will provide
mobile device makers unsurpassed battery life, without compromising display
playback quality."
The Moxair PowerPure technology can be used in portable media players
for stored and streaming video and images, in handheld video game consoles,
in mobile phones used to display video, graphics, and streaming content
over emerging mobile TV networks. It can also be applied to large screen
LCD televisions, portable DVD players, and handheld toys and games that use
LCD screens.
About Moxair, Inc.
Founded in 2004, Moxair is a privately held company which specializes
in advanced signal processing algorithms for low-power video applications.
Moxair has offices in Newport Beach California, Palo Alto, California and
in Barcelona, Spain. More information is available on the Moxair website at
http://www.moxair.com
LAS VEGAS, /PRNewswire/ -- Moxair, Inc. announced that in the TI booth at CTIA, Moxair is demonstrating its PowerPure technology on TI's OMAP(TM) processor to reduce the power consumption of backlit LCD mobile phone displays. By utilizing the Moxair technology, system makers can expect greater than 30 percent overall system battery life improvements in mobile phones and other portable devices using the TI
OMAP processor in applications which are video, graphics, and image
intensive. TI is demonstrating the Moxair technology on a Nokia N810 device
with an incremental 2.5 hours of battery life over a standard device not
using Moxair technology. As mobile phones become increasingly used for
video playback (movies and streaming TV), games, and photographs, the power
consumption of the system is increased by constant use of the backlight.
Moxair technology dynamically reduces the backlight power consumption by up
to 70 percent while maintaining the original image quality. TI is one of
the largest manufacturers of mobile phone chips and TI customers may
utilize Moxair technology with no impact on the system hardware cost.
"The Moxair PowerPure technology provides an extraordinary level of
power savings at an uncompromised level of display quality," stated Markus
Tremmel, worldwide wireless ecosystem manager for TI. "We are delighted to
be the first semiconductor vendor to demonstrate this technology on the
industry-leading OMAP processor."
"We are pleased to be working with such a leading technology
organization on the first implementation of Moxair technology on mobile
phones," said Anurag Bist, co-founder and CEO of Moxair. "The combination
of the TI OMAP processor and the Moxair PowerPure technology will provide
mobile device makers unsurpassed battery life, without compromising display
playback quality."
The Moxair PowerPure technology can be used in portable media players
for stored and streaming video and images, in handheld video game consoles,
in mobile phones used to display video, graphics, and streaming content
over emerging mobile TV networks. It can also be applied to large screen
LCD televisions, portable DVD players, and handheld toys and games that use
LCD screens.
About Moxair, Inc.
Founded in 2004, Moxair is a privately held company which specializes
in advanced signal processing algorithms for low-power video applications.
Moxair has offices in Newport Beach California, Palo Alto, California and
in Barcelona, Spain. More information is available on the Moxair website at
http://www.moxair.com
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