Remaining relevant in an evolving media landscape

In today's media industry, the individual - you and me, are empowered like never before, this forces media owners to rethink what the value added of their media and service offering is. Media owners need to keep up with more demanding customer needs, not only do they need to think about the quality of the content they produce, but now thanks to technology, they must also think about the channel through which this content will be shared.

http://www.ericsson.com/news/121106-remaining-relevant-in-an-evolving-media-landscape_244159017_c