Yahoo! Details Strategy to Lead and Enable Growth of Mobile Ecosystem
Highlights Recent Milestones in Product and Platform Innovation,
Partnerships, and Mobile Advertising
LAS VEGAS, (BUSINESS WIRE) -- In his keynote address at CTIA Wireless 2008, Yahoo! Inc.'s (NASDAQ:YHOO) Marco Boerries, executive vice president of Connected Life, articulated the company's strategy to foster the mobile ecosystem and extend Yahoo!'s leadership in mobile.
Yahoo! has spent the past three years aggressively rolling out a comprehensive offering targeted at addressing key needs of the mobile ecosystem -- including consumers, developers, advertisers -- notably:
-- Delivering essential mobile services indispensable to consumers' daily lives;
-- Releasing an open technology platform that overcomes the complexity of the fragmented mobile landscape;
-- Creating a monetization engine offering sustainable value to all constituents.
With these foundational services, Yahoo! is serving as a catalyst for accelerating the development of the mobile ecosystem, with the goal of enabling billions of mobile Internet users.
"We all agree that the mobile Internet opportunity is massive. The key question is how to enable the supporting mobile ecosystem in order to realize its full potential," said Boerries. "With Yahoo!'s technical expertise, monetization experience, and strength in developing innovative popular consumer services, we believe we are extremely well-positioned to be a positive driving force. We are playing an increasingly essential role in helping the ecosystem's constituents overcome some of the biggest challenges that have limited its growth to date."
Details of Yahoo!'s offering include:
1) Indispensable consumer services - In 2008, Yahoo! has announced several industry-leading services and initiatives that are aimed at accelerating the growth of the global mobile ecosystem while becoming the starting point for the most mobile consumers.
-- Mobile Homepage - a highly-personalized, dynamic, essential starting point to the mobile Internet.
-- Yahoo! oneSearch(TM) - mobile search providing instant answers to any query, not just web links. A new version, Yahoo! oneSearch 2.0, was released today - see release titled "Yahoo! Announces Next Generation of Mobile Search, to Provide Better Answers and Easier Ways to Search" for more information.
-- Yahoo! oneConnect(TM) - an all-in-one communications application offering users the best way to keep in touch with the people they care about.
-- Yahoo! onePlace(TM) - a content management application letting users keep tabs on everything they care about all in one place.
For the universe of everything else consumers want to experience on their mobile phones, Yahoo! is enabling the world's developers and publishers through the Mobile Widget Platform. The mobile widgets they create for their services on this platform can be accessed by tens of millions of mobile users.
2) An open environment - To make the mobile Internet a necessity to billions of people, it needs to be personally relevant to each of them. It will need to connect them to the people, content, services and brands that they care about. Yahoo! has created an open environment that enables the world's developers and publishers to make their offerings mobile and then make it easy for consumers to engage with them in the most relevant possible manner.
3) A scalable technology platform offering unparalleled reach - The current complexity caused by the fragmented mobile landscape is impeding innovation. The time, effort and costs associated with developing new offerings for the vast majority of mobile device types, browsers, operating systems and carrier networks can be prohibitively high for developers and publishers. Yahoo!'s Mobile Widget Platform offers the two crucial solutions the industry has been in dire need of:
-- Blueprint - An easy-to-use, XML-based programming language that developers of all levels can use to quickly create rich, compelling mobile experiences around their content and services.
-- Instant scalability - Once written in Blueprint, a developer's offering will run across the same portfolio of hundreds of mobile devices that Yahoo!'s own mobile services run on (including xHTML/HTML, Java and native environments). This "write once and run everywhere" capability will allow mobile publishers to reach millions of more consumers than previously possible.
4) Monetization that matters - Yahoo! combines reach, impact and innovation with its longstanding expertise in online advertising, offering a monetization engine with substantial and sustainable revenue-generating potential. Building on its leadership in advertising on the PC, Yahoo! currently offers mobile display advertising in 23 territories across Europe, Asia and the Americas; and search marketing solutions in the United States, the United Kingdom and Japan. In addition to being Vodafone's exclusive advertising partner in the UK, Yahoo! recently announced a strategic partnership in the UK that will deliver the first graphical advertising to appear on T-Mobile's pioneering Web'n'walk service.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
For more information on Yahoo! Mobile please visit http://mobile.yahoo.com/newsroom.
Partnerships, and Mobile Advertising
LAS VEGAS, (BUSINESS WIRE) -- In his keynote address at CTIA Wireless 2008, Yahoo! Inc.'s (NASDAQ:YHOO) Marco Boerries, executive vice president of Connected Life, articulated the company's strategy to foster the mobile ecosystem and extend Yahoo!'s leadership in mobile.
Yahoo! has spent the past three years aggressively rolling out a comprehensive offering targeted at addressing key needs of the mobile ecosystem -- including consumers, developers, advertisers -- notably:
-- Delivering essential mobile services indispensable to consumers' daily lives;
-- Releasing an open technology platform that overcomes the complexity of the fragmented mobile landscape;
-- Creating a monetization engine offering sustainable value to all constituents.
With these foundational services, Yahoo! is serving as a catalyst for accelerating the development of the mobile ecosystem, with the goal of enabling billions of mobile Internet users.
"We all agree that the mobile Internet opportunity is massive. The key question is how to enable the supporting mobile ecosystem in order to realize its full potential," said Boerries. "With Yahoo!'s technical expertise, monetization experience, and strength in developing innovative popular consumer services, we believe we are extremely well-positioned to be a positive driving force. We are playing an increasingly essential role in helping the ecosystem's constituents overcome some of the biggest challenges that have limited its growth to date."
Details of Yahoo!'s offering include:
1) Indispensable consumer services - In 2008, Yahoo! has announced several industry-leading services and initiatives that are aimed at accelerating the growth of the global mobile ecosystem while becoming the starting point for the most mobile consumers.
-- Mobile Homepage - a highly-personalized, dynamic, essential starting point to the mobile Internet.
-- Yahoo! oneSearch(TM) - mobile search providing instant answers to any query, not just web links. A new version, Yahoo! oneSearch 2.0, was released today - see release titled "Yahoo! Announces Next Generation of Mobile Search, to Provide Better Answers and Easier Ways to Search" for more information.
-- Yahoo! oneConnect(TM) - an all-in-one communications application offering users the best way to keep in touch with the people they care about.
-- Yahoo! onePlace(TM) - a content management application letting users keep tabs on everything they care about all in one place.
For the universe of everything else consumers want to experience on their mobile phones, Yahoo! is enabling the world's developers and publishers through the Mobile Widget Platform. The mobile widgets they create for their services on this platform can be accessed by tens of millions of mobile users.
2) An open environment - To make the mobile Internet a necessity to billions of people, it needs to be personally relevant to each of them. It will need to connect them to the people, content, services and brands that they care about. Yahoo! has created an open environment that enables the world's developers and publishers to make their offerings mobile and then make it easy for consumers to engage with them in the most relevant possible manner.
3) A scalable technology platform offering unparalleled reach - The current complexity caused by the fragmented mobile landscape is impeding innovation. The time, effort and costs associated with developing new offerings for the vast majority of mobile device types, browsers, operating systems and carrier networks can be prohibitively high for developers and publishers. Yahoo!'s Mobile Widget Platform offers the two crucial solutions the industry has been in dire need of:
-- Blueprint - An easy-to-use, XML-based programming language that developers of all levels can use to quickly create rich, compelling mobile experiences around their content and services.
-- Instant scalability - Once written in Blueprint, a developer's offering will run across the same portfolio of hundreds of mobile devices that Yahoo!'s own mobile services run on (including xHTML/HTML, Java and native environments). This "write once and run everywhere" capability will allow mobile publishers to reach millions of more consumers than previously possible.
4) Monetization that matters - Yahoo! combines reach, impact and innovation with its longstanding expertise in online advertising, offering a monetization engine with substantial and sustainable revenue-generating potential. Building on its leadership in advertising on the PC, Yahoo! currently offers mobile display advertising in 23 territories across Europe, Asia and the Americas; and search marketing solutions in the United States, the United Kingdom and Japan. In addition to being Vodafone's exclusive advertising partner in the UK, Yahoo! recently announced a strategic partnership in the UK that will deliver the first graphical advertising to appear on T-Mobile's pioneering Web'n'walk service.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
For more information on Yahoo! Mobile please visit http://mobile.yahoo.com/newsroom.
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