LG promotes its Secret phone on cabs

LG Electronics has launched a taxi advertising campaign to promote the third mobile phone in its Black Label series, LG Secret.

The campaign, which was developed by taxi advertising agency Ubiquitous, is set to run on more than 600 black cabs throughout the UK until August.

LG first worked with Ubiquitous in 2006 to promote the LGU880, which it said "delivered an excellent return on investment".

John Barton, UK sales and marketing director at LG Mobile, said: "We're confident that this year's campaign for the LG Secret can deliver the same impressive results for us and we're happy to be working with Ubiquitous again."

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Andrew Barnett, managing director of Ubiquitous, said: "The sleek style of the LG Secret made it a fantastic product to work with in terms of inspiration for the creative and we are very happy with how the cabs turned out."

LG Secret joins the LG Chocolate and LG Shine handsets in the design-led Black Label series.

The electronics company recently appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £8 million advertising business in Europe, Middle East and Africa.

LG Electronics has launched a taxi advertising campaign to promote the third mobile phone in its Black Label series, LG Secret.

The campaign, which was developed by taxi advertising agency Ubiquitous, is set to run on more than 600 black cabs throughout the UK until August. ...

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