5/16/08

A NEW AGE FOR MOBILE PHONES BEGINS; HTC UNVEILS ‘TOUCH DIAMOND™’


Debut brings breakthroughs in size, style, connectivity and overall user experience, leaves compromise at the door.

HONG KONG — Born from a unique heritage of innovation and a deep desire to blend design with simplicity, HTC Corp. (TAIEX: 2498; “HTC”) , a global leader in mobile phone innovation and design, unveiled its new flagship phone, the HTC Touch Diamond™.

HTC is also extremely pleased to announce that Hong Kong’s leading mobile company, Hong Kong CSL Limited has been appointed the exclusive Hong Kong distributor and operator partner of the HTC Touch Diamond™.

Delivering unmistakable style and meticulous craftsmanship, the HTC Touch Diamond™ is defined by its compact size, game-changing Internet and its new captivating 3D touch interface called TouchFLO 3D. The result is an uncompromising mobile phone that sets a new benchmark for phone sophistication and shapes consumer expectations for how a phone can be used.

“Today we mark a new era in mobile phone evolution, an era where beauty and size integrate with uncompromising innovation at broadband speeds,” said Peter Chou, president and CEO, HTC Corp. “The HTC Touch Diamond™ will make browsing the Web and using Web-enabled applications just as practical and easy to use as making calls.”

“CSL has long been the distribution and operator partner of HTC since HTC first launched in Hong Kong. CSL continues to see a strong demand for HTC mobile devices affirming the trend of growing mobile internet and data usage in Hong Kong”, said Christina Teo, Hong Kong CSL Limited’s Chief Marketing Officer.

A New Dimension To Touch
HTC has taken a great leap forward in touch screen innovation with the introduction of its new 3D touch interface called TouchFLO™ 3D. TouchFLO™ 3D provides animated access to people, messaging, email, photos, music, weather and more. In addition, HTC is introducing a new innovative touch-sensitive navigation control for interacting with Touch Diamond™.

Making The Mobile Internet Fun
With the introduction of the Touch Diamond™, HTC delivers an entirely new mobile Internet experience that utilizes broadband-like speeds with HSDPA wireless connectivity of up to 7.2 Mbps. Committed to improving Web browsing, HTC provides a new customized mobile Web browser that enables easy viewing and effortless navigation of Websites in the way they were designed. As part of this browsing experience users can zoom and pan Websites with one-hand and automatically view optimized content that has been specially created to fit the display. Turning the device sideways automatically rotates the web page view from a portrait to landscape view.

In addition to Web browsing, the Touch Diamond™ includes a customized new, HTC-developed, YouTube application for watching a variety of user generated video content.

Unmatched Style and Size
The Touch Diamond™ is crafted with precision to fit comfortably in a user’s hand without compromising on features or functionality. Blending contrasting design elements of metal and unique geometric facets, the Touch Diamond™ complements a user’s personal style.

Bursting with Innovation
The Touch Diamond™ delivers an unrivalled combination of features and functionality that set a new standard for integrating mobile phone innovation into a small package. The 2.8 inch display provides near-print quality viewing that enables beautiful Web browsing and viewing of photographs. The built-in camera includes a mechanical auto-focus lens that ensures the photos you take will be clear and consistent. Advanced wireless and auto sensor screen pivoting are just a few of the features that make the Touch Diamond™ experience a stand out.

Availability
The HTC Touch Diamond™ will be available in Hong Kong in June. A special connection price will be available from 1O1O and One2Free*. For more information, call hotline 2988 1010 and 29722 123 or check out www.1010.com.hk and www.one2free.com.

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