Shocking info from Sony Ericsson - the previous year's plans be rejected

Sony Ericsson's CEO Dick Komiyama has thicksetly igång a review of the whole product gate following. Each project will be evaluated. The mocks-up must now be adapted after vest world even new requirements on cheaper mobiles are his tough really.

Sony Ericsson's new CEO Dick Komiyama has thicksetly igång a complete review of Sony Ericsson's entire product gate follow. The plans that are placed permanentlely in the end on the previous year applies no longer.

The dramatic really left he during the morning's telephone conference. Those information was not in the written report over the year's first quarter. The really gets big effects for everyone Sony Ericsson's development engineers, the majority located in grove. All plans must now be seen over.

- we broadened spring gate follow at the end of the previous year. But so changed demand on the market and the pinches fell. It was not a welcome signal, he said during the telephone conference, he said during the morning's telephone conference.

- therefore evaluates we now what of our models that will be launched for others the half-year the 2008 and first half-year 2009. Certain models can be taken away to benefit in order to impose the resources other things. The evaluation is clear first about some months, he said.

The total review will be seen as a consequence of Sony Ericsson's profit warning March 19. Then the reported company about considerably poorer demand than awaited the costlier mocks-up in Europe.

Sony Ericsson explained today the decline with that the consumers in the vest world no longer is ready to pay equally a lot for a mobile because of the financial situation.

Sony Ericsson comes that the the continued big investment on research and development, but stays now up in order to decide each investment can get biggest effect.

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