Impact of new iPhone on HTC handset sales limited, says HTC
The aggressive pricing strategy adopted by Apple for its 3G iPhone will have limited impact on High Tech Computer's (HTC's) handset sales, according to Peter Chou, CEO of HTC.
Apple unveiled its 3G iPhone on June 10, with the devices to be more "more affordable" for consumers, starting at US$199.
The bundled prices of HTC Touch handsets in most markets in Europe as well as Japan and the US are set below US$199 in part due to subsidiaries offered by telecom carriers, said Chou, noting that mobile operator Orange offers the HTC Touch free of charge on some contracts.
In fact, HTC welcomes Apple's competition as the availability of iPhones has allowed more consumers access to a better Internet experience through touch-screen smartphones, Chou stated.
The smartphone market is still a large market, and HTC aims to roll out a complete lineup of products in cooperation with different telecom operators, Chou said.
source
Apple unveiled its 3G iPhone on June 10, with the devices to be more "more affordable" for consumers, starting at US$199.
The bundled prices of HTC Touch handsets in most markets in Europe as well as Japan and the US are set below US$199 in part due to subsidiaries offered by telecom carriers, said Chou, noting that mobile operator Orange offers the HTC Touch free of charge on some contracts.
In fact, HTC welcomes Apple's competition as the availability of iPhones has allowed more consumers access to a better Internet experience through touch-screen smartphones, Chou stated.
The smartphone market is still a large market, and HTC aims to roll out a complete lineup of products in cooperation with different telecom operators, Chou said.
source
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