Sony CEO thinking over Ericsson joint venture: report
FRANKFURT (Reuters) - Sony's (6758.T: Quote, Profile, Research, Stock Buzz) joint venture with cell phone maker Ericsson (ERICb.ST: Quote, Profile, Research, Stock Buzz) must do better, Sony's chief executive was quoted as saying by a German newspaper on Wednesday.
Asked whether Sony is planning to end its Sony Ericsson joint venture, Howard Stringer told Die Welt: "It's certainly been a difficult year but buying out a partner is never an easy thing."
Sony lowered its group net profit forecast for the year to March by 17 percent, citing a slump at Sony Ericsson and weakening prospects for its electronics division amid tough price competition.
"We have to work together again as we did two years ago. Or the joint venture will have to find its own solution," Stringer said.
He added that it was hard for a company to be as nimble as possible when it works in a joint venture.
"You're always engaged in discussion and negotiation. We and Ericsson are always discussing ways of making Sony Ericsson as successful as it possibly can be," he said.
Asked whether Sony is planning to end its Sony Ericsson joint venture, Howard Stringer told Die Welt: "It's certainly been a difficult year but buying out a partner is never an easy thing."
Sony lowered its group net profit forecast for the year to March by 17 percent, citing a slump at Sony Ericsson and weakening prospects for its electronics division amid tough price competition.
"We have to work together again as we did two years ago. Or the joint venture will have to find its own solution," Stringer said.
He added that it was hard for a company to be as nimble as possible when it works in a joint venture.
"You're always engaged in discussion and negotiation. We and Ericsson are always discussing ways of making Sony Ericsson as successful as it possibly can be," he said.
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Wow... Sony before joint venture with Ericsson is nothing and never heared Sony Mobile. Ericsson before joint venture with Sony is nothing but i heared Ericsson Mobile. Sony over Ericsson joint venture is die together.
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