Sony Ericsson appoints Wolfstar to provide global social media counsel

Sony Ericsson, one of the world’s largest mobile phone manufacturers, has appointed public relations and social media specialist Wolfstar to advise it on its global social media communications strategy.

The global campaign will initially include online monitoring and evaluation of Sony Ericsson’s online brand reputation, as well as establishing relationships with online customers and influencers. Wolfstar will also be counselling Sony Ericsson on developing social media outreach programmes to support the brand and products.

The account will be lead by Wolfstar managing director Stuart Bruce, who said: “This is a global programme that is looking to develop a social media communications strategy that can be implemented across all of Sony Ericsson’s international market units to help them develop consumer thought leadership online.”

Wolfstar reports to Global Communications and Public Relations at Sony Ericsson. Merran Wrigley, VP, Head of External Communications, Global Communications and PR said: “Wolfstar not only demonstrated a great understanding of social media, but this was under pinned by a good grounding in traditional corporate communications and a passion for our brand.”