AT&T Services Reaches Multifaceted Content Agreement with Viacom
Deal Includes New MTVN and BETN HD Networks, VOD and International Channels
AT&T Services Inc. and MTV Networks and BET Networks, each a unit of Viacom (NYSE: VIA, VIA.B), today announced that they have reached an expanded agreement for content distribution across multiple platforms, including television and wireless, among other content initiatives.
The agreement includes new High Definition (HD) and international channels, renewal for existing channels, advertising expenditures, and content for AT&T CruiseCastSM, an in-car entertainment service that will launch this spring.
"This strategic deal brings more content to our customers in new and better ways, while supporting Viacom with increased distribution and advertising revenue," said Dan York, executive vice president of content, AT&T Services Inc. "Our agreement helps us with several competitive content initiatives, including further differentiating our product set."
"This deal reaffirms our companies' long-standing relationship, expanding the reach of our services to bring more content to more consumers across AT&T services," said Denise Denson, Executive Vice President, Content Distribution & Marketing, MTVN. "We have always been committed to maintaining and growing our business relationships. In addition to carrying our popular programming, the expansion of the agreement into new products reinforces the value of MTV Networks and BET Networks' brands in marketing and driving consumer adoption of multiplatform services."
Seven new HD networks will be added to the AT&T U-verse TV lineup later this year, including MTV HD, VH1 HD, CMT HD, BET HD, Nickelodeon HD, COMEDY CENTRAL HD and Spike HD. The deal also renews carriage of the MTVN and BETN channels and VOD content featured on AT&T U-verse TV today. AT&T U-verse TV will also gain new international channels, including MTV India, later this year.
Also, five MTVN and BETN channels will be part of the AT&T CruiseCast in-car entertainment service when it launches later this spring. AT&T CruiseCastSM is the total in-car entertainment service that will enable families, commuters, and mobile professionals to watch satellite video channels anywhere in the country. The service utilizes a compact, low-profile antenna for use on cars, trucks and SUVs, and a breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels.
Terms of the agreement were not disclosed.
About Viacom
Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Rock Band, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers, BET and Paramount Pictures. Viacom's global reach includes approximately 160 channels and 400 online properties in 160 countries and territories. For more information about Viacom and its businesses, visit www.viacom.com.
AT&T Services Inc. and MTV Networks and BET Networks, each a unit of Viacom (NYSE: VIA, VIA.B), today announced that they have reached an expanded agreement for content distribution across multiple platforms, including television and wireless, among other content initiatives.
The agreement includes new High Definition (HD) and international channels, renewal for existing channels, advertising expenditures, and content for AT&T CruiseCastSM, an in-car entertainment service that will launch this spring.
"This strategic deal brings more content to our customers in new and better ways, while supporting Viacom with increased distribution and advertising revenue," said Dan York, executive vice president of content, AT&T Services Inc. "Our agreement helps us with several competitive content initiatives, including further differentiating our product set."
"This deal reaffirms our companies' long-standing relationship, expanding the reach of our services to bring more content to more consumers across AT&T services," said Denise Denson, Executive Vice President, Content Distribution & Marketing, MTVN. "We have always been committed to maintaining and growing our business relationships. In addition to carrying our popular programming, the expansion of the agreement into new products reinforces the value of MTV Networks and BET Networks' brands in marketing and driving consumer adoption of multiplatform services."
Seven new HD networks will be added to the AT&T U-verse TV lineup later this year, including MTV HD, VH1 HD, CMT HD, BET HD, Nickelodeon HD, COMEDY CENTRAL HD and Spike HD. The deal also renews carriage of the MTVN and BETN channels and VOD content featured on AT&T U-verse TV today. AT&T U-verse TV will also gain new international channels, including MTV India, later this year.
Also, five MTVN and BETN channels will be part of the AT&T CruiseCast in-car entertainment service when it launches later this spring. AT&T CruiseCastSM is the total in-car entertainment service that will enable families, commuters, and mobile professionals to watch satellite video channels anywhere in the country. The service utilizes a compact, low-profile antenna for use on cars, trucks and SUVs, and a breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels.
Terms of the agreement were not disclosed.
About Viacom
Viacom, consisting of BET Networks, MTV Networks and Paramount Pictures, is the world's leading entertainment content company. It engages audiences on television, motion picture and digital platforms through many of the world's best known entertainment brands, including MTV, VH1, CMT, Logo, Rock Band, Nickelodeon, Noggin, Nick at Nite, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers, BET and Paramount Pictures. Viacom's global reach includes approximately 160 channels and 400 online properties in 160 countries and territories. For more information about Viacom and its businesses, visit www.viacom.com.
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