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THE MAXIM PARTY

WITH SAMSUNG, PATRON, GILLETTE, AND PEPSI MAX CELEBRATE THE BIGGEST WEEKEND IN FOOTBALL

NEW YORK, -- Maxim magazine, the largest young men's lifestyle magazine in America, Samsung, Patron, Gillette, and Pepsi Max, kick off the biggest weekend in football on Friday, January 30, at the Ritz Ybor, Tampa (http://www.ritzybor.com/), it was announced today. The Maxim Party is an annual celebration of the professional football championship that has become the must-attend event for celebrities, musicians, athletes, trendsetters and more. This year, Maxim welcomes back renowned DJs AM & Vice who will perform at the event which is produced by Amanda Civitello, Corporate Events Director, Alpha Media Group and Tracy Kessler of TK NY.

Alpha Media Group Co-CEO, Glenn Rosenbloom said, "The Maxim Party is a critical part of our DNA - an exciting, A-list event that highlights our valued partners through unique integration. This year, it seems more important than ever to continue the tradition of bringing the pages of Maxim to life during the ultimate sports weekend."

Samsung, whose 26-foot tunnel constructed of 40 big-screen LCD TVs leads to the red carpet of the 2008 Maxim Party, is among the returning sponsors. Tim Baxter, Executive Vice President of Sales and Marketing for Samsung Electronics America said, "Partnering with Maxim at the hottest party during Super Bowl weekend is a thrill for Samsung. As the official HDTV of Super Bowl XLIII, it is a great opportunity to highlight the Samsung brand and feature some of our LCD HDTVs that offer NFL fans the best possible at home football viewing experience."

Patron Tequila returns as the exclusive spirit of the Maxim Party and will host the always exciting "red carpet debate" over who will be Super Bowl champions. Gillette, the world's leading grooming brand and Pepsi Max, the first diet cola for men, will be seamlessly integrated into the evening's celebration.

Alpha Media Group Inc.

Alpha Media Group Inc. is a multimedia company that includes Maxim and Blender magazines and Maxim digital. Maxim magazine is the most successful young men's lifestyle magazine in America reaching more than 12.4 million readers each month. Blender is a general interest music magazine that reaches nearly 2 million readers monthly. Maxim digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more than 5 million unique visitors each month. Maxim magazine is published in 43 countries. Alpha Media Group Inc. is owned by Quadrangle Capital Partners II LP, a private equity fund focused on the media and communications industries.

Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning digital consumer electronics home appliance products including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

Patron

Simply Perfect in every way, Patron is the world's #1-selling ultra-premium tequila. From the finest, most expensive Weaber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by the Las Vegas-based Patron Spirits Company, brands in the portfolio include Gran Patron Burdeos, Gran Patron Platinum, Patron Anejo, Patron Reposado, Patron Silver, Patron XO Cafe (tequila and coffee liqueur), and Patron Citronge (extra-fine orange liqueur), as well as Pyrat Pistol, Pyrat XO Reserve, and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium Polish vodka.

Pepsi-Cola North America Beverages

Purchase, N.Y.-based Pepsi-Cola North America Beverages (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit www.pepsiproductfacts.com.

Fusion

Gillette Fusion(TM) is the world's first razor system with revolutionary blade technology including a 5-blade Shaving Surface(TM) on the front of the cartridge and a Precision Trimmer(TM) on the back. Gillette's Fusion family of razors includes Fusion(TM), Fusion Power(TM), Fusion Power Phantom(TM), Fusion Phenom(TM) and Fusion Power Phenom(TM). The Gillette Fusion franchise launched in 2005 and became P&G's fastest brand to generate more than one billion dollars in sales, joining the ranks of powerhouse brands Tide(R), Crest(R), Braun(R), Oral-B(R), and Olay(R).

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