Sony Ericsson unveils the C510 Cyber-shot™ and introduces Smile Shutter™ technology

Sony Ericsson today announces its first mobile phone with Smile Shutter™ technology, wrapped up in its most affordable Cyber-shot™ phone to date; the C510 Cyber-shot™. The Smile Shutter™ technology will also be added to the 8.1 megapixel camera phone C905 Cyber-shot™, launched in November 2008.

Las Vegas, USA – Sony Ericsson introduces the beautifully simple C510 Cyber-shot™, its most affordable Cyber-shot™ phone to date, and an application upgrade to the C905 Cyber-shot™ phone, currently at the top of the charts across the globe.

The Sony Ericsson Cyber-shot™ portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone technology to consumers around the world.

The C510 Cyber-shot™ will make Sony Ericsson’s camera phone experience accessible to even more consumers and markets worldwide.

C510 Cyber-shot™
More consumers can now enjoy the Cyber-shot™ experience, without compromising on quality. Sony Ericsson continues to push design and innovation, as well as work with the best partners in the industry, to provide existing consumers and consumers in new markets the chance to enjoy the benefits of mobile photography.

The accessible C510 Cyber-shot™ handset is jammed packed with the highest quality imaging technology and encased in a stylish handset design expected from Sony Ericsson.

Beautifully simple C510 Cyber-shot™ features include:

Reliable 3.2 megapixel Cyber-shot™ camera
Smile Shutter™ – clever technology that detects a person’s smile and immediately takes the photo!
Face Detection – focusing technology of up to three faces at a time
Auto-rotation – alter the landscape and portrait view by rotating the mobile phone
Snapfish by HP – pre-installed application allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes.
YouTube™ enabled – upload your videos and images straight to the web
Photo Fix – adjust light balance, brightness and contrast simultaneously
SMS conversation style – see your entire SMS conversation history at a glance
Slide in lens cover and illuminated imaging Shortcuts
Auto focus – take the best shot
“We have been leaders and innovators in the camera phone segment since the company was started,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Now we are delighted to unveil the C510 Cyber-shot™, our most accessible Cyber-shot™ phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter™, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot™ a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot™ phone experience.”

C905 Cyber-shot™upgrade
The fantastic C905 Cyber-shot™ phone is now even better thanks to new software announced today by Sony Ericsson. The 8.1 megapixel camera phone has received tremendous feedback across the globe.

This upgrade is designed to add extra value to a consumer’s camera phone experience, and make a fantastic product even better. Consumers who already own a C905 Cyber-shot™ phone can easily download the new applications from mid-February 2009 at www.sonyericsson.com .

Capture the spontaneous moments in life with the C905 Cyber-shot™ upgrade, which features:

Smile Shutter™
YouTube™
WayFinder 8
Snapfish by HP – high quality, best value prints. Place print orders directly from the mobile phone – no memory cards, cables or offload needed
SMS/MMS conversation style - users can switch between the generic inbox or conservation chat where the entire message chain is presented at a glance.
Also announced today is a new colour of C905 Cyber-shot™, Tender Rose, available from Q1 2009 in selected markets and IM502, a new camera phone tripod, available in stores now.

The C510 Cyber-shot™ supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/1900/2100. C510 Cyber-shot™ will be available in selected markets from Q1in the colours Future Black and Radiation Silver.