Enjoy your music in your style with the Sony Ericsson W508 Walkman™ mobile phone

Show your style with the customisable W508 Walkman™ phone. With eight changeable Style-Up™ covers to choose from as well as SensMe™, consumers can personalise the W508 to suit their mood and get a real hands-on interactive experience

Las Vegas, USA – Enjoy music the way you want it with the W508 Walkman™ phone. Consumers can have the most interactive mobile experience as individual as they are, with clever technology such as Shake and Gesture control, SenseMe™ and TrackID™, as well as one extra Style-Up™ cover with the W508.

“The W508 Walkman™ phone builds on our iconic Walkman™ range and the successful W380.” said Alexandre Cardon, Global Product Marketing Manager (music) at Sony Ericsson. “For those who like to express their style and individuality through their mobile phone we’ve brought our creative design team in to design stylish changeable covers so that W508 offers a truly interactive and individual experience.”

Shake control and Gesture control allows you to become your own DJ with just a flick of your wrist – raise the volume or set the shuffle function by giving your phone a quick shake. Is that alarm getting to you? Switch it to snooze or mute the volume with a sweep of your palm without having to fumble for the off button.

The W508 also includes popular Walkman™ features such as SensMe™, for matching your mood to the music and touch keys on top to play, stop and skip tracks. A 3.2 megapixel camera, HSDPA and 1GB M2 card completes the W508 offering for any trend setter.

Can’t get that song out of your head but have no idea what it’s called? Use TrackID™ with text search and you’ll have the answer at a touch of a button. Also available on the W508 is PlayNow™ arena which provides a full range of mobile entertainment downloadable from your handset - unique themes and wallpapers, traditional and specially developed ringtones and music tones, a wealth of free content and of course DRM-free music tracks and TrackID™ charts from around the world.

The new W508 Walkman™
Walkman™ my style

One extra Style-Up™ cover in the box – change your mobile phone with your mood
Walkman™ player
HSDPA – download content quickly with a faster web experience
Touch music keys on top – switch tracks the easy way
TrackID™ with text search – find your favourite songs in seconds
PlayNow™ arena – customise your mobile phone with unique ringtones and wallpapers
Shake control– skip through your tracks with a flick of the hand
Gesture control - Move your hand above the W508 to mute an incoming call or put the alarm clock on snooze without touching it.
The W508 Walkman™ supports HSDPA 2100 and EDGE 850/900/1800/1900. The W508a supports HSDPA 850/1900/2100 and EDGE 850/900/1800/1900. W508 Walkman™ will be available in selected markets from Q2 in the colours Metal Grey and Poetic White.