In the market for smart mobility; Acer in place to address consumer needs
In the market for smart mobility; Acer in place to address consumer needs
BARCELONA, SPAIN -- Building on consumer insights, Acer, the third largest vendor in the global PC market (source: Gartner data, 1H 2008), is developing a range of smart handheld devices targeted at the various mobile internet usage preferences and consumer attitudes. A panel of over 30,000 consumers was surveyed to better understand usage and adoption drivers in the mobile data market. At this stage, younger generations are over-represented in these segments and the costs of mobile data plans still represent the main factor limiting usage.
“Today’s consumers want their devices with them at all times to stay in touch with friends and family, be available for work or just to have fun. The great success of the netbook confirms this trend, which we believe will be sustained by strong adoption of smartphones as well,” states Aymar de Lencquesaing, senior corporate vice president and president of Acer Smart Handheld Business Group. “According to our research, usage-driven attitudes can explain the differences between consumers more so than geographical or cultural backgrounds. It is therefore necessary to personalize products according to consumer needs, while reflecting preferences in style and usage at the regional level.”
Studies show that there are several smartphone consumer groups.The first is made largely of trendy and demanding users who want to make the most of their smartphones. Very comfortable with technology, they are looking for devices that are able to meet their expectations in terms of communication, information and entertainment experience.
A second group is made up of more pragmatic, down to earth users who value efficiency and seek reliability. With their smartphones, they want to communicate dexterously and remain connected to their workplace while ensuring the security and confidentiality of their personal and professional information.
The third group is both stylish and up-to-date. They choose their mobile phones according to how it reflects their personality. Their usage preferences vary but all tend to esteem great design and ease of use. Many would enjoy mobile internet on the go if it was more user-friendly.
Within the mobile communication market, the number of users who will be using data on their mobile devices will grow with smart handheld devices replacing standard mobile phones. The challenge is to give this variety of consumers the tools and functions they want. In 2009 Acer will be bringing a range of devices to the market that are designed for each of these groups with technology adapted to their specific needs. Part of this range will be introduced at the Mobile World Congress in Barcelona with several more devices anounced later in 2009.
BARCELONA, SPAIN -- Building on consumer insights, Acer, the third largest vendor in the global PC market (source: Gartner data, 1H 2008), is developing a range of smart handheld devices targeted at the various mobile internet usage preferences and consumer attitudes. A panel of over 30,000 consumers was surveyed to better understand usage and adoption drivers in the mobile data market. At this stage, younger generations are over-represented in these segments and the costs of mobile data plans still represent the main factor limiting usage.
“Today’s consumers want their devices with them at all times to stay in touch with friends and family, be available for work or just to have fun. The great success of the netbook confirms this trend, which we believe will be sustained by strong adoption of smartphones as well,” states Aymar de Lencquesaing, senior corporate vice president and president of Acer Smart Handheld Business Group. “According to our research, usage-driven attitudes can explain the differences between consumers more so than geographical or cultural backgrounds. It is therefore necessary to personalize products according to consumer needs, while reflecting preferences in style and usage at the regional level.”
Studies show that there are several smartphone consumer groups.The first is made largely of trendy and demanding users who want to make the most of their smartphones. Very comfortable with technology, they are looking for devices that are able to meet their expectations in terms of communication, information and entertainment experience.
A second group is made up of more pragmatic, down to earth users who value efficiency and seek reliability. With their smartphones, they want to communicate dexterously and remain connected to their workplace while ensuring the security and confidentiality of their personal and professional information.
The third group is both stylish and up-to-date. They choose their mobile phones according to how it reflects their personality. Their usage preferences vary but all tend to esteem great design and ease of use. Many would enjoy mobile internet on the go if it was more user-friendly.
Within the mobile communication market, the number of users who will be using data on their mobile devices will grow with smart handheld devices replacing standard mobile phones. The challenge is to give this variety of consumers the tools and functions they want. In 2009 Acer will be bringing a range of devices to the market that are designed for each of these groups with technology adapted to their specific needs. Part of this range will be introduced at the Mobile World Congress in Barcelona with several more devices anounced later in 2009.
Posts
No comments: