More connected than ever; Acer's comittment to mobility extends to smartphones
BARCELONA, SPAIN -- Acer, the third largest vendor in the global PC market (source: Gartner data, 1H 2008), is expanding further in the direction of Mobile Computing and Communications after last year’s acquisition of E-Ten Information Systems Co., Ltd. Acer will be introducing a series of innovative products to consumers addressing their needs at home and on-the-go with new smartphone devices.
As a leader in the ‘mobility market’ with award-winning notebooks and netbooks, Acer has been providing Mobile Internet solutions to 20 million consumers in more than 100 countries across the globe. In addition, Acer has been one of the first to place its bet on mobility and to focus on this segment.
Acer’s opportunities are quite apparent. According to recent market research, there are currently 4 billion mobile phone services subscribers globally and about 200 million smartphone devices sold each year, with market growth of smartphones slated at 15% year-over-year in the next 3 to 5 years. This is a large and growing market where consumers still need to be conquered. Consumers sometimes appear confused and even frustated with technology. There are clear pain points to address such as voice quality, ease of set-up and navigation to name but a few, with much room for improvement. Acer intends to address this by making the most of internally or externally developed technology.
“The smartphone market is the natural direction of our long-term mobile strategy as our ambition is to offer compelling solutions to all the needs of mobile users. Our experience has given us the ability to listen to the market, but also the capacity to anticipate it. We’re not only spectators of consumers lives; we’re active participants in their desires and choices,” states Gianfranco Lanci, president and CEO of Acer Inc. “This proactive approach of listening and responding will make our mission of breaking barriers between people and technology more real than ever. We’re just taking on another dimension.”
Acer has clear ambitions to make mobile internet attractive and accessible to all. This is significant because for a large part of the world population the first opportunity to connect to the internet will be via mobile computing, either through smartphones or netbooks.
“Over time, consumer expectations for on-the-go and fixed usages will converge,” adds Lanci. “Performance, reliability and simplicity will be taken for granted. We will accompany this evolution by driving convergence between desktops, home gateway, notebook, netbook and smartphone devices, and by simplifying interactions between these devices.”
As a leader in the ‘mobility market’ with award-winning notebooks and netbooks, Acer has been providing Mobile Internet solutions to 20 million consumers in more than 100 countries across the globe. In addition, Acer has been one of the first to place its bet on mobility and to focus on this segment.
Acer’s opportunities are quite apparent. According to recent market research, there are currently 4 billion mobile phone services subscribers globally and about 200 million smartphone devices sold each year, with market growth of smartphones slated at 15% year-over-year in the next 3 to 5 years. This is a large and growing market where consumers still need to be conquered. Consumers sometimes appear confused and even frustated with technology. There are clear pain points to address such as voice quality, ease of set-up and navigation to name but a few, with much room for improvement. Acer intends to address this by making the most of internally or externally developed technology.
“The smartphone market is the natural direction of our long-term mobile strategy as our ambition is to offer compelling solutions to all the needs of mobile users. Our experience has given us the ability to listen to the market, but also the capacity to anticipate it. We’re not only spectators of consumers lives; we’re active participants in their desires and choices,” states Gianfranco Lanci, president and CEO of Acer Inc. “This proactive approach of listening and responding will make our mission of breaking barriers between people and technology more real than ever. We’re just taking on another dimension.”
Acer has clear ambitions to make mobile internet attractive and accessible to all. This is significant because for a large part of the world population the first opportunity to connect to the internet will be via mobile computing, either through smartphones or netbooks.
“Over time, consumer expectations for on-the-go and fixed usages will converge,” adds Lanci. “Performance, reliability and simplicity will be taken for granted. We will accompany this evolution by driving convergence between desktops, home gateway, notebook, netbook and smartphone devices, and by simplifying interactions between these devices.”
Posts
No comments: