Red Bend to Demo Firmware Updating on Google Android, Nokia, Sony Ericsson Models and Motorola M2M Module at Mobile World Congress
WALTHAM, Mass., Feb. 16 /PRNewswire/ -- Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that the company is exhibiting at GSMA Mobile World Congress and demonstrating how its market-leading firmware over-the-air (FOTA) updating solution works on the Nokia N78 and Sony Ericsson C902 mobile phones as well as the Google Android platform.
In addition, Red Bend will showcase FOTA on the Motorola G24 machine-to-machine (M2M) module. Red Bend also will demonstrate the industry's first Background Update capability, enabling FOTA updates that include new features and software improvements to be applied to consumers' phones while they are still in use, minimizing device downtime.
WHO:
Red Bend's MSM solutions have been deployed in 410 million mobile devices by seven of the top 10 handset manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX markets.
"MSM can offer compelling advantages for the mobile ecosystem with the benefit of additional revenue streams in selling applications, software and services as well as improvements in the user experience of mobile devices. These factors, along with giving consumers greater control over personalizing their mobile phones, can all translate into higher consumer satisfaction, resulting in a more dedicated following in the highly competitive mobile market," states IDC analyst Stephen D. Drake in "Beyond FOTA: Advancing Mobile Software Management to Next-Generation Services." (1)
WHAT:
Device manufacturers, operators and software providers face the growing challenge of managing, deploying and developing mobile software in a unified way across a variety of platforms and devices. Red Bend solves this challenge by being able to manage any software on any type of mobile device. Its software products have been adopted in more than 200 devices in the mobile, M2M and WiMAX markets and are integrated in over 50 handset architectures using software platforms including Android, Symbian OS and LiMO Foundation.
Red Bend's MSM solutions include: vCurrent(R) Mobile provides a cost-effective, fast and reliable method of updating mobile firmware over the air to ensure that software is up-to-date with the latest enhancements and features; vDirect Mobile(TM) device management (DM) software is used to provision new subscribers, configure applications and network settings, manage software and retrieve device information over the air; and vRapid Mobile(TM) is the industry's first cross-platform, standards-based MSM solution to give the mobile value chain complete flexibility over updating, adding, changing and removing individual software components over-the-air (SCOTA).
WHERE:
GSMA Mobile World Congress
Business Hospitality Suite 4.3HS50 (Hall 4, Level 3, Suite 50)
Fira Montjuic, Barcelona, Spain
http://www.mobileworldcongress.com
WHEN:
February 16-19, 2009
About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in 410 million mobile devices by seven of the top 10 handset manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.
In addition, Red Bend will showcase FOTA on the Motorola G24 machine-to-machine (M2M) module. Red Bend also will demonstrate the industry's first Background Update capability, enabling FOTA updates that include new features and software improvements to be applied to consumers' phones while they are still in use, minimizing device downtime.
WHO:
Red Bend's MSM solutions have been deployed in 410 million mobile devices by seven of the top 10 handset manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX markets.
"MSM can offer compelling advantages for the mobile ecosystem with the benefit of additional revenue streams in selling applications, software and services as well as improvements in the user experience of mobile devices. These factors, along with giving consumers greater control over personalizing their mobile phones, can all translate into higher consumer satisfaction, resulting in a more dedicated following in the highly competitive mobile market," states IDC analyst Stephen D. Drake in "Beyond FOTA: Advancing Mobile Software Management to Next-Generation Services." (1)
WHAT:
Device manufacturers, operators and software providers face the growing challenge of managing, deploying and developing mobile software in a unified way across a variety of platforms and devices. Red Bend solves this challenge by being able to manage any software on any type of mobile device. Its software products have been adopted in more than 200 devices in the mobile, M2M and WiMAX markets and are integrated in over 50 handset architectures using software platforms including Android, Symbian OS and LiMO Foundation.
Red Bend's MSM solutions include: vCurrent(R) Mobile provides a cost-effective, fast and reliable method of updating mobile firmware over the air to ensure that software is up-to-date with the latest enhancements and features; vDirect Mobile(TM) device management (DM) software is used to provision new subscribers, configure applications and network settings, manage software and retrieve device information over the air; and vRapid Mobile(TM) is the industry's first cross-platform, standards-based MSM solution to give the mobile value chain complete flexibility over updating, adding, changing and removing individual software components over-the-air (SCOTA).
WHERE:
GSMA Mobile World Congress
Business Hospitality Suite 4.3HS50 (Hall 4, Level 3, Suite 50)
Fira Montjuic, Barcelona, Spain
http://www.mobileworldcongress.com
WHEN:
February 16-19, 2009
About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in 410 million mobile devices by seven of the top 10 handset manufacturers, including LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as 30 other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. To learn how Red Bend is bending rules and breaking boundaries with mobile software management, visit www.redbend.com.
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